Report updated Apr 17, 2026
Price It
For budget-conscious shoppers who want to track their spending and manage grocery lists effectively to avoid overspending at the register.
Price It is an established shopping app that is completely free. With a 5.0/5 rating from 1 reviews, it shows polarized user reception.
What is Price It?
Current Momentum
v3.0 · 36mo ago
ZombiePrice It has not received a public update since April 2023. The app is currently in maintenance mode.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Calculates a grand total for a shopping list including tax before checkout
Automatically displays images for many food items when entered
Supports pricing items by unit count or by weight (lb/kg)
How much does it cost?
- Fully free application
The app is a legacy utility tool provided for free without monetization, likely serving as a portfolio piece for the developer.
Who Built It?
Lukas Rossi
Streamlining digital workflows with lightweight clipboard and productivity utilities. Focused on simplifying text management for Apple device users.
Portfolio
6
Apps
What other apps does Lukas Rossi make?
Explore the full Lukas Rossi report
Portfolio breakdown, audience, momentum, and every app published by Lukas Rossi.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Price It?
How's The Shopping Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Price It
Strengths to defend, gaps to attack
Core Strengths
- Pre-checkout tax calculation
- Automatic visual item recognition
- Simple, ad-free user experience
Critical Frictions
- No updates since April 2023
- Lack of collaborative syncing
- iOS-only availability
Growth Levers
- Apple Watch companion app development
- Recipe-to-list conversion features
- Android platform expansion
Market Threats
- Listonic's high release velocity (17 updates in 6 months)
- AnyList's deep Siri/Alexa ecosystem integration
- Out of Milk's pantry management features
What are the next best moves?
Resume development cycle to address the 12-month update gap.
Competitor Listonic has released 17 updates in the last 6 months; Price It has not updated since April 2023, risking OS incompatibility and user churn.
Implement collaborative list syncing.
Listonic and AnyList both offer price/list syncing across users, a critical feature for household budgeting that Price It currently lacks.
Develop an Apple Watch companion app.
Peer competitor 'Our Groceries' uses Watch support as a key UX advantage for in-store item checking.
Feature Gaps vs Competitors
- Smart sorting by store aisle (available in Listonic)
- Native Siri and Alexa integration (available in AnyList)
- Apple Watch companion app (available in Our Groceries)
- Pantry management system (available in Out of Milk)
Key Takeaways
Price It is a high-utility niche tool for budget-sensitive shoppers, but it is currently losing the arms race to feature-rich competitors. If I were the PM, I would prioritize adding collaborative syncing and a basic Apple Watch extension to move the app from a solo utility to a modern household tool.
Where Is It Heading?
Declining
Last updated April 2023 — indicates maintenance mode compared to Listonic's 17 releases in 6 months.
v3.0.3 was a complete rewrite — shows previous technical investment but no recent feature expansion.