Price It is a specialized shopping list utility focused on pre-checkout budget control. Its core differentiator is a price estimator that includes taxes, allowing users to see their grand total before reaching the register. While it features a modern UI and visual item recognition, the app is currently in a maintenance phase with no updates since April 2023, making it vulnerable to high-velocity competitors like Listonic.
The App DNA
What makes this app unique?
For Budget-conscious shoppers who want to track their spending and manage grocery lists effectively to avoid overspending at the register.
What does it look like?
Key features
Calculates a grand total for a shopping list including tax before checkout
Automatically displays images for many food items when entered
Supports pricing items by unit count or by weight (lb/kg)
How much does it cost?
The app is a legacy utility tool provided for free without monetization, likely serving as a portfolio piece for the developer.
Velocity
Dormant developmentShow more...
The app has not received any updates in exactly three years, indicating that development has ceased. There is no evidence of recent feature additions, bug fixes, or performance improvements. The project is classified as a zombie app due to the complete lack of activity over the last 36 months.
Who built it?
Lukas Rossi
6 apps tracked · Shopping
Tap-Count
Plain Text Paste
Keep Up: Blog, Site Updates
Smart Copy: Clipboard History
Score! A simple scoreboardUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Price It
How's the Shopping market?
The rivals identified
By Listonic
Directly competes on the 'budgeting' value prop with a high innovation velocity (17 releases in 6 months).
- Smart sorting by store aisle automatically reorganizes the list to minimize walking time — target requires manual sorting.
- Price syncing across shared users allows for collaborative household budgeting and real-time total updates.
- Web-to-mobile syncing allows users to build lists on a desktop and access them in-store without manual data entry.
Bring! Grocery Shopping ListContender
AnyList: Grocery Shopping ListContender
Grocery List: Out of MilkContenderUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Price It
Where is it heading?
- Last updated April 2023 — indicates maintenance mode compared to Listonic's 17 releases in 6 months.
- v3.0.3 was a complete rewrite — shows previous technical investment but no recent feature expansion.
The SWOT
- Pre-checkout tax calculation
- Automatic visual item recognition
- Simple, ad-free user experience
- Apple Watch companion app development
- Recipe-to-list conversion features
- Android platform expansion
Next best moves
Resume development cycle to address the 12-month update gap.
+ 2 more prioritized movesFeature gaps
Smart sorting by store aisle (available in Listonic) +3
Bottom line
Price It is a high-utility niche tool for budget-sensitive shoppers, but it is currently losing the arms race to feature-rich competitors. If I were the PM, I would prioritize adding collaborative syncing and a basic Apple Watch extension to move the app from a solo utility to a modern household tool.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is Price It good for grocery budgeting?
Price It vs Listonic: which is better?
Does Price It work on Android?
Are there free alternatives to Price It?
Report last updated