Property Brothers Home Design is a renovation-simulation game for mobile users, featuring match-3 puzzles and celebrity-led design tasks.
Product velocity
Maintenance
Daily rank 🇺🇸
#96
▼2Games · grossing
Sentiment
4.7
842k reviews
Nemesis
Design Home™: House Makeover
The App DNA
What makes this app unique?
Users hire the app for a low-stakes creative outlet that combines home renovation fantasy with the specific personality-driven design tips of the Scott brothers.
For Fans of home renovation television and casual puzzle gamers seeking design-oriented simulation experiences.
What does it look like?
Key features
Audio commentary from Drew and Jonathan Scott providing encouragement and design tips during gameplay
Customization of kitchens, bathrooms, and exteriors using various fixtures and finishes
Hundreds of levels requiring puzzle completion to earn in-game currency for decor purchases
Ability to design and play levels without an active internet connection
How much does it cost?
Freemium model relies on ad-supported progression and IAP-driven currency replenishment to monetize the puzzle-based core loop.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app has released 4 updates over the last 40 days, resulting in a cadence of approximately 0.7 releases per week; however, because all recent updates are limited to generic bug fixes and performance improvements, the development momentum is classified as maintenance. There is no evidence of new feature development or live-ops content in the observed data. The publisher is currently utilizing opaque release notes, providing no insight into potential server-side changes or feature flags.
Who built it?
Storm8 Studios
13+ apps tracked · Games
Home Design Makeover
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Candy Blast Mania
Slots™User Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate relaxing home design gameplay provides a satisfying creative outlet for long-term players and property brothers branding and design tips add value to the renovation experience, but report frequent application crashes and black screen errors prevent access following the latest update.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing home design gameplay provides a satisfying creative outlet for long-term players
- Property Brothers branding and design tips add value to the renovation experience
- Frequent application crashes and black screen errors prevent access following the latest update
100 of 144 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Property Brothers Home Design
How's the Games market?
The app maintains a high aggregate rating of 4.65 across platforms, but the 0.7-star rating gap between iOS and Android indicates significant technical disparity. The high volume of recent stability complaints suggests the current build quality is failing to protect the user base against churn.
Read the market outlookThe rivals identified
By Crowdstar LLC
With over 1.2 million ratings and a long-standing presence in the home design simulation genre, this app represents the primary benchmark for this app's core gameplay loop.
- Utilizes high-fidelity, realistic furniture assets from real-world brands to drive authentic interior design simulation.
- Implements a competitive voting system where user designs are judged by the community to earn rewards.
- Maintains a mature aesthetic focus compared to this app's more casual, TV-personality-driven design approach.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Property Brothers Home Design
Where is it heading?
The casual renovation-puzzle market is consolidating around titles with higher update cadences and deeper social-voting mechanics. Without resolving the current build stability issues, the app will continue to lose its casual base to more reliable competitors, so the PM must pivot from content-heavy updates to technical hygiene.
- Frequent black screen crashes in the latest version drive high churn, which compounds the rating drag already visible on Android.
- Aggressive monetization and rising item costs create a pay-to-win barrier, which accelerates long-term player attrition into the next quarter.
The SWOT
- Celebrity IP-driven narrative loop sustains unique brand differentiation
- Offline mode maintains accessibility in low-connectivity segments
- Implement community-driven design challenges to increase replayability
- Expand B2B partnerships with home-decor brands for authentic item integration
Next best moves
Rebuild launch sequence because black screen crashes are the top complaint → stop churn
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on celebrity IP is its greatest vulnerability…
Read the full takeFeature gaps
Real-world branded furniture library (available in Design Home) +1
Since the last report: The app is experiencing a decline in user sentiment driven by critical technical failures and increased monetization pressure, despite the addition of an offline mode.
Bottom line
The app holds its audience through strong celebrity IP, but technical instability and aggressive monetization are eroding the user base, so the PM must prioritize a stability patch to prevent further churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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