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Protein Tracker.

Protein Tracker.

By Kai Oelfke

Protein Tracker is a health and fitness utility for iOS and Android that enables manual and AI-assisted protein intake logging.

The App DNA

What makes this app unique?

Users hire this app to reduce the cognitive load of nutritional tracking through a distraction-free, ad-free interface that avoids the bloat of general-purpose health platforms.

For Fitness enthusiasts and athletes who require a low-friction method to track daily protein intake.

What does it look like?

Key features

AI Meal Analysisedge

Photo-based protein estimation for meals, removing manual entry requirements.

Protein Presetsstandard

Customizable shortcuts for frequently consumed protein sources to enable one-tap logging.

Home Screen Widgetsstandard

At-a-glance visualization of daily protein progress on the iOS home screen.

How much does it cost?

freemiumFree: Manual logging and basic trackingPremium: AI meal analysis and HealthKit sync

Freemium model gates high-utility automation features behind a subscription to monetize power users.

Velocity

Maintenance developmentShow more...

5 versions in history. Development pace: maintenance.

See all version history

Who built it?

Kai Oelfke

7 apps tracked · Health & Fitness

Intermittent Fasting Tracker:Intermittent Fasting Tracker:Sleep Cycle Bedtime CalculatorSleep Cycle Bedtime CalculatorStopwatch°Stopwatch°Delete Emails & CleanerDelete Emails & CleanerContacts Address Book: AmicuContacts Address Book: AmicuExpense Tracker & MoneyExpense Tracker & Money
Explore the full publisher profile

User Sentiment

What do users think recently?

Review voice lately leans excited. Users appreciate simplicity and focus, but report subscription gating.

How are ratings & reviews evolving?

App Store
4.81 · 1k
Google Play
0.00 · 0

What users say, by theme

What Users Love
  • Simplicity and focus
What Frustrates Users
  • Subscription gating
What Users Want 1 request inside
Read the full review analysis

Unlock 1 user request, each backed by review evidence.

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Competition

Competitive landscape for Protein Tracker.

How's the Health & Fitness market?

Protein Tracker maintains a 4.8-star rating across 1,368 reviews on iOS, positioning it as a high-satisfaction niche tool. The lack of Android traction (0 ratings) indicates a significant distribution gap compared to broader health-tracking competitors.

Read the market outlook

The rivals identified

Fastic Weight Loss & Fasting

By HealthVida GmbH & Co. KG.

Fastic competes directly by capturing the same health-conscious demographic, shifting the focus from simple protein logging to broader metabolic health and fasting protocols.

  • Leverages AI-powered restaurant menu scanning to provide instant nutritional insights for dining out users.
  • Gamifies the user experience through a proprietary 'Fastic Score' that tracks long-term metabolic progress.
  • Integrates fasting-specific timers and educational content that creates a more comprehensive health ecosystem.
Protein Tracker. vs Fastic Weight Loss & Fasting

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for Protein Tracker.

Where is it heading?

Casual fitness tracking is consolidating around apps that offer broader metabolic insights, leaving Protein Tracker exposed to rivals with higher retention loops. The current maintenance-mode update cadence leaves the app vulnerable to faster-moving competitors who integrate AI-driven insights more effectively.

  • Lack of cloud-save functionality drives user frustration, which compounds the churn risk for power users who switch devices.
  • Recent updates focused on stability, no feature expansion, signaling a maintenance-mode posture that leaves the app vulnerable to feature-rich rivals.

The SWOT

Core Strengths
  • Distraction-free interface sustains high user satisfaction ratings
  • Home screen widgets provide immediate utility for daily tracking
Critical Frictions 2 weaknesses inside
Growth Levers
  • B2B partnerships with fitness influencers could drive organic acquisition
  • Wearable integration would expand the utility beyond manual logging
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Pivot

Ship cloud-save functionality because it is the top-requested missing feature → unlock data-loss frustration

+ 1 more prioritized move

The counter-intuitive read

The app's lack of a massive user base is a strength…

Read the full take

Feature gaps

Offline nutrition database (available in Nutrients but missing here) +1

Since the last report: The competitive outlook shifted from declining to mixed, reflecting a more balanced view of the app's niche utility versus its lack of active development.

Bottom line

Protein Tracker succeeds as a focused, ad-free utility, but the lack of cloud-save functionality and the aggressive gating of AI features limit its long-term retention, so the PM should prioritize cloud-save to stabilize the user base.

Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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Sources

  1. [1] App Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Protein Tracker., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The competitive outlook shifted from declining to mixed, reflecting a more balanced view of the app's niche utility versus its lack of active development.

shifted

Competitive outlook trend

Expanded SWOT analysis

Formalized feature gaps

Cite this report

Marlvel.ai. “Protein Tracker. Intelligence Report.” Updated Aug 6, 2026. https://marlvel.ai/apps/protein-tracker

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