Remember The Milk (RTM) is a veteran productivity application that has maintained a strong market presence since 2008 by catering to power users who require deep customization. Its value proposition focuses on reliability and advanced task organization, positioning it as a 'Swiss Army knife' for busy professionals. The app's primary differentiator is its technical depth, specifically through MilkScript automation and dynamic Smart Lists, which allow for a highly personalized workflow that exceeds the capabilities of standard to-do apps.
Product velocity
Unknown
Daily rank 🇺🇸
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Productivity
Sentiment
4.7
56k reviews
Nemesis
Todoist: To Do List & Calendar
The App DNA
What makes this app unique?
For Busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows.
What does it look like?
Key features
Save complex search queries as dynamic lists that update automatically based on task criteria.
Allows users to write custom code to automate specific actions and workflows within the app.
Keeps tasks, lists, and notes synchronized across all devices in real-time.
Connects with Gmail, Google Calendar, IFTTT, Zapier, Evernote, and Outlook.
Manage tasks using priorities, due dates, repeats, tags, and subtasks.
View tasks nearby and plan productivity based on geographic location.
How much does it cost?
Uses a 'freemium' model that gates power-user features (automation, file storage, advanced sorting) behind an annual subscription to sustain long-term development.
Velocity
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a thrilled sentiment. Users appreciate simplicity and ease of use and cross-platform synchronization, but report technical bugs and sync issues.
How are ratings & reviews evolving?
What users say, by theme
- Simplicity and Ease of Use
- Cross-Platform Synchronization
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Remember The Milk: To-Do List
How's the Productivity market?
The rivals identified
By Doist Inc.
The most direct cross-platform rival, matching RTM's smart filters, subtasks, and deep third-party integrations.
Remember The Milk: To-Do List vs Todoist: To Do List & Calendar
gTasks Pro for Google TasksContender
Habitica: Gamified TaskmanagerContender
OmniFocus 4Contender
Superlist: To-Do List PlannerContenderUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Remember The Milk: To-Do List
Where is it heading?
The SWOT
- High user loyalty and long-term retention (10+ years for many users).
- Advanced technical features like MilkScript and Smart Lists.
- Reliable cross-platform synchronization.
- Extensive third-party integration ecosystem.
- Modernize UI to reduce friction and attract younger users.
- Implement regional pricing to expand global market share.
- Integrate AI to lower the barrier for using advanced features like MilkScript.
Unlock 4 critical frictions, 3 market threats and the analyst’s take.
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