Report updated May 5, 2026
Todoist: To Do List & Calendar
For individuals and teams seeking a centralized, cross-platform task management system.
Todoist: To Do List & Calendar is an established productivity app that is free with in-app purchases. With a 4.6/5 rating from 424.2K reviews, it shows polarized user reception. Users particularly appreciate the ramble feature provides a valuable stream of consciousness tool for capturing random thoughts, though post-update regressions including missing widget buttons and ui navigation issues frustrate long-term users remains a common concern.
What is Todoist: To Do List & Calendar?
Todoist is a cross-platform task management and calendar app for individuals and teams.
Users hire Todoist to externalize mental clutter into a structured, sync-ready system that functions as a second brain.
Current Momentum
v26.5 · today
Active- Ships frequent visual interface refinements.
- Maintains consistent cross-platform sync updates.
Active Nemesis
Microsoft To Do
By Microsoft
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Voice or text entry parses dates and project assignments automatically.
Toggle between list, board, and calendar layouts.
Shared space for delegation and real-time comments.
How much does it cost?
- Free tier
- Pro/Business tier starting at $8/user/month
Freemium model anchored by an $8/user/month business tier, utilizing feature gating for advanced views.
Who Built It?
Doist
Equipping knowledge workers and teams with streamlined tools for task management and asynchronous communication to reduce workplace distractions.
Portfolio
3
Apps
What other apps does Doist make?
Explore the full Doist report
Portfolio breakdown, audience, momentum, and every app published by Doist.
What do users think recently?
High confidence · Latest 100 of 186 total reviews analyzed · Based on 186 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate the ramble feature provides a valuable stream of consciousness tool for capturing random thoughts, but report post-update regressions including missing widget buttons and ui navigation issues frustrate long-term users.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Todoist: To Do List & Calendar?
How's The Productivity Market?
How does it evolve in the Productivity market?
Todoist sits at #79 Grossing in the US Productivity category. The gap between its high user satisfaction and its grossing rank suggests that current paywalling of basic features is limiting conversion.
Rank progression
136 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Direct functional overlap in task management with massive scale and deep integration into the Microsoft 365 ecosystem.
Differentiators
- Deep integration with Outlook and Microsoft 365 tasks provides a frictionless workflow for enterprise users.
- Completely free feature set removes the friction of subscription paywalls found in Todoist's premium model.
- Cross-platform synchronization is backed by Microsoft's global infrastructure, ensuring high reliability for enterprise-grade task management.
Head to head
Todoist must emphasize its superior task-capture speed and project hierarchy to differentiate from Microsoft's ecosystem-locked, free-tier utility.
Contenders(3)
Broadens the scope from simple task lists to comprehensive knowledge management and database-driven workflows.
Differentiators
- Flexible database architecture allows users to build custom project management systems far beyond simple task lists.
- Integrated AI assistant provides automated summarization and content generation directly within the task management environment.
High-end design and focus on the 'Getting Things Done' methodology makes it a premium alternative for power users.
Differentiators
- Award-winning minimalist interface reduces cognitive load compared to Todoist's more feature-dense, list-heavy layout.
- One-time purchase model appeals to users who actively avoid the recurring subscription fatigue of modern productivity apps.
Direct competitor in the personal productivity space with a focus on integrated calendar and task views.
Differentiators
- Unified daily planner view merges calendar events and tasks into a single, time-blocked interface.
- Integrated grocery list and smart-suggestion features cater specifically to household management and personal errands.
Same space(3)
Niche productivity tool focused on shared household management rather than individual task tracking.
Differentiators
- Shared family calendar and shopping lists are optimized for multi-user household coordination rather than individual productivity.
- Color-coded profiles for each family member simplify the management of complex, multi-person schedules.
Adjacent tool that captures the time-blocking aspect of productivity, often replacing the need for a dedicated task app.
Differentiators
- Dominant market position as the primary scheduling layer for both personal and professional time management.
- Automated event creation from Gmail confirmations reduces manual entry requirements for users.
Adjacent productivity tool focused on rapid capture and visual note-taking rather than structured task management.
Differentiators
- Visual card-based interface prioritizes speed and ease of capture over complex project organization.
- Deep integration with Google Workspace allows for instant conversion of notes into Google Docs or Drive files.
New entrants(1)
Rapidly gaining traction with a visual, timeline-first approach to daily planning that appeals to younger demographics.
Differentiators
- Visual timeline interface transforms static task lists into a dynamic, time-blocked daily schedule.
- Gamified progress tracking and aesthetic-focused design prioritize user engagement over traditional list-based productivity.
Compare Todoist: To Do List & Calendar against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Todoist: To Do List & Calendar
Strengths to defend, gaps to attack
Core Strengths
- Natural language processing reduces capture friction
- Cross-platform sync maintains high retention
- SOC2 compliance enables enterprise sales
Critical Frictions
- Premium tier at $8/month exceeds category median
- UI regressions in the latest update
- No cloud-save functionality
Growth Levers
- Education partnerships as B2B distribution
- Wearable integration for on-the-go task management
Market Threats
- Microsoft To Do's zero-cost model
- Rising competition from visual-first timeline planners
What are the next best moves?
Ship cloud save because it is the top-requested missing feature → unlock data-loss frustration
Cloud save is the top-requested missing feature in user feedback.
Trade-off: Push the wearable companion app sprint to Q3.
Restore widget functionality because the removal of the add-task button is the #1 churn driver → stabilize daily active habit
User reviews explicitly cite widget regression as a primary frustration.
Trade-off: Pause the price-test on the annual tier.
A counter-intuitive read
The aggressive paywalling of basic features is not just a monetization lever, but a strategic vulnerability that allows Microsoft to capture the entire entry-level productivity market.
Feature Gaps vs Competitors
- Zero-cost feature set (available in Microsoft To Do)
- Integrated daily planner view (available in Any.do)
Key Takeaways
Todoist maintains a strong core capture loop, but recent UI regressions and aggressive paywalling threaten its retention, so the team must prioritize stability and core utility to defend against free-tier rivals.
Where Is It Heading?
Mixed Signals
Productivity market traffic is consolidating around ecosystem-integrated tools like Microsoft To Do, leaving Todoist exposed to churn. The team must shift from aggressive feature-gating to stability-focused updates to prevent further erosion of the daily habit.
UI regressions in the latest update erode the daily active habit, which compounds the rating drag already visible on Android.
Active feature investment in natural language processing continues to differentiate the app from structured-input competitors.