Report updated Apr 17, 2026
Rich Land: Idle Tycoon Builder
For casual gamers who enjoy social simulation games, light strategy, and competitive elements like raiding and trading.
Rich Land: Idle Tycoon Builder is an established games app that is free with in-app purchases. With a 4.8/5 rating from 239 reviews, it shows polarized user reception.
What is Rich Land: Idle Tycoon Builder?
Current Momentum
v1.0 · 29mo ago
ZombieRich Land: Idle Tycoon Builder has not received any updates since November 2023 and is currently in a zombie state.
Active Nemesis
Coin Tales
By MOONJOY
Other Rivals
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What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Allows the farm to continue producing rewards and resources even when the player is offline.
Players can attack friends' farms to steal coins and items, adding a competitive social layer.
A social trading system where players exchange cards with others to complete collections.
Includes match-three puzzles and other challenges to provide variety beyond farming simulation.
Utilize docks and ships to explore the world and discover rare treasures.
How much does it cost?
- Free to play
- In-app purchases for currency and items
The app utilizes a classic social-casual monetization model, relying on in-app purchases to accelerate progress and provide competitive advantages in a free-to-play environment.
Who Built It?
BeheFun Games
Creating social-casual experiences that blend simulation mechanics with competitive luck-based progression for global mobile audiences.
Portfolio
6
Apps
What other apps does BeheFun Games make?
Explore the full BeheFun Games report
Portfolio breakdown, audience, momentum, and every app published by BeheFun Games.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Rich Land: Idle Tycoon Builder?
How's The Games Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Rich Land: Idle Tycoon Builder
Strengths to defend, gaps to attack
Core Strengths
- Hybrid gameplay (Match-3 + Farming) provides higher variety than pure raiding clones
- High iOS user rating (4.78) indicates strong core loop satisfaction
- Established card trading meta-game drives community engagement
Critical Frictions
- Infrequent updates (last updated Nov 2023) suggest stalled development
- Low rating count (239) indicates limited market scale and social density
- Lack of integrated team/tribe features compared to top contenders
Growth Levers
- Capturing 'Township' or 'Hay Day' players looking for more aggressive social competition
- Expanding the 'Global Exploration' mechanic into a deeper resource sink
Market Threats
- Aggressive UA and live-ops from Nemesis (Coin Tales)
- Market dominance and marketing spend of Monopoly GO!
- Potential for rivals to add farming elements, neutralizing the primary differentiator
What are the next best moves?
Implement high-frequency flash events and daily tournaments.
Nemesis (Coin Tales) currently wins on event frequency and daily reward density, which are critical for short-session retention.
Introduce a 'Tribes' or 'Clubs' social layer.
Contender (Island King) leverages team-based competitions to drive higher social stickiness that Rich Land currently lacks.
Deepen the Match-3 integration as a primary progression gate.
This is a key differentiator over Coin Tales and Monopoly GO! that appeals to the broader casual audience of Township and Hay Day.
Feature Gaps vs Competitors
- Frequent limited-time flash events and tournaments (available in Coin Tales)
- Tribes and team-based competitions (available in Island King)
- Bridge building secondary mechanic (available in Animals & Coins)
- Deep P2P trading economy (available in Hay Day)
Key Takeaways
Rich Land's hybrid approach of merging farming with social raiding is its greatest asset, but the product is at risk of obsolescence due to a lack of active live-ops. To compete with Coin Tales, the PM must increase event frequency and close the social feature gap by adding team-based mechanics.
Where Is It Heading?
Stable
Last updated Nov 2023 — indicates a lack of active feature investment compared to rivals like Coin Tales.
4.78 rating (239 reviews) — shows strong product-market fit for the hybrid loop despite limited scale.