Rogers Business Softphone is a cloud-based communication tool for mobile-first business teams, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Business
Sentiment
4.6
5 reviews
Nemesis
NextivaONE
The App DNA
What makes this app unique?
Users hire this app to unify office phone systems with mobile devices, allowing employees to maintain business identity and connectivity while working remotely.
For Business professionals and mobile employees who require office phone system features on their personal or company-issued mobile devices.
What does it look like?
Key features
Customizes caller ID display to separate business and personal identity.
Transitions active calls between devices without disconnection.
Routes incoming calls to up to five devices simultaneously.
How much does it cost?
Subscription-based model tied to Rogers Business service plans, eliminating maintenance costs for the end user.
Velocity
Maintenance developmentperformanceopaqueShow more...
The development cadence for this app is approximately 0.04 releases per week, placing it firmly in the maintenance category. The release history shows significant gaps, with nearly 14 months between the last two iOS updates and over 20 months between the most recent Android and iOS releases. All recent updates consist of generic bug fixes and performance improvements with no evidence of new features or live operations. The development trend is stable at a low-frequency maintenance level.
Who built it?
Rogers Communications
6 apps tracked · Business
Rogers Xfinity
MyRogers (Shaw)
Rogers Xfinity Stream
Rogers Smart Home Monitoring
MyRogers - Manage your accountUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Rogers Business Softphone
How's the Business market?
The app serves as a carrier-specific utility within the Business category. Its value is tied to the Rogers network, creating a high-barrier, low-churn environment for existing subscribers.
Read the market outlookThe rivals identified
By Nextiva
NextivaONE competes directly by offering a comprehensive unified communications platform that targets the same enterprise and SMB mobile-first workforce as Rogers Unison.
- Integrates advanced AI-driven receptionist features that automate call handling beyond standard mobile softphone capabilities.
- Leverages the XBert AI employee tool to provide predictive insights and workflow automation for business users.
- Maintains a massive, mature ecosystem of third-party integrations that significantly increases user switching costs.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Rogers Business Softphone
Where is it heading?
The enterprise communication market is shifting toward AI-integrated workflow automation, a trend currently dominated by carrier-agnostic platforms. Rogers Business Softphone remains exposed unless it accelerates its release cadence and incorporates productivity-enhancing AI, which is necessary to defend its market share against more agile competitors.
- The Android version has not received an update since August 2024, which risks alienating the non-iOS enterprise workforce and increasing churn.
- The latest iOS update in April 2026 indicates active maintenance, though feature expansion remains limited compared to the broader UCaaS market.
The SWOT
- Carrier-native integration provides superior call quality for Canadian mobile users
- Call Pull mechanism reduces friction for field-to-office transitions
- Integration of AI-enhanced retrospectives for call logs
- Expansion into secure messaging workflows for high-compliance sectors
Next best moves
Rebuild Android release pipeline because the Android version lacks updates since August 2024 → restore platform parity
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest weakness, its mandatory subscription gate…
Read the full takeFeature gaps
AI-driven receptionist automation (available in NextivaONE but absent here) +1
Since the last report: The competitive landscape has been updated to prioritize AI-driven productivity tools, while user sentiment data has been removed from the current reporting set.
Bottom line
Rogers Business Softphone succeeds by leveraging carrier-native reliability, but its stagnant Android cadence and lack of AI-driven productivity tools leave it vulnerable to NextivaONE, so the team must prioritize platform parity and AI-assisted features to prevent enterprise churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated