Report updated May 20, 2026
Rumcajs všemi barvami
For young children and families interested in traditional Czech animation and digital coloring activities.
Rumcajs všemi barvami is an established games app that is completely free.
What is Rumcajs všemi barvami?
Rumcajs všemi barvami is a digital coloring app for children featuring characters from the Řáholec forest on iOS.
Users hire the app for low-stakes, culturally familiar creative play that avoids the aggressive monetization found in global coloring competitors.
Current Momentum
v1.0 · 133mo ago
Zombie- No updates since 2015 release.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Interactive coloring interface featuring four distinct illustrations of characters from the Řáholec forest.
Interface localization across 16 languages including English, German, Polish, and Russian.
How much does it cost?
- Free
The app is distributed as a free utility with no observable in-app purchases or subscription gates.
Who Built It?
Česká televize
Providing public service broadcasting and educational content to Czech audiences. They deliver news, sports, and cultural programming across digital platforms.
Portfolio
13
Apps
What other apps does Česká televize make?
Jak bylo ve škole
Už to víš?
Opernice
Karabův učeň
ČT24
iVysílání České televize
Explore the full Česká televize report
Portfolio breakdown, audience, momentum, and every app published by Česká televize.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Rumcajs všemi barvami?
Where is it available?
Localized markets (1)
How's The Games Market?
Market outlook for this category
Available very soon
Which niche is Rumcajs všemi barvami in?
to color digital illustrations of fairy tale characters
Explore the full Painting Editors niche
Every app in this space — 3 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app dominates the digital coloring category, competing directly for the same casual user base seeking stress-relief and creative engagement through mobile coloring tools.
Differentiators
- Massive library of mandala patterns provides significantly higher long-term content variety than target's four images.
- Integrated offline play capabilities allow for uninterrupted user engagement without requiring a constant internet connection.
- Professional sound effects and background music create a more immersive, premium atmosphere for coloring sessions.
Head to head
The target app is a niche cultural product; it should pivot toward a 'collectible' model or seasonal content updates to compete with the high-retention mechanics of global coloring apps.
Same space(4)
Thanagorn Marukcanon
This app occupies the same digital coloring space, targeting users looking for therapeutic creative outlets on mobile devices.
Differentiators
- Includes social sharing functionality that allows users to export and display their completed artwork externally.
- Offers background customization tools that provide users with more creative control over their final coloring output.
While mechanically different, it competes for the same 'casual creative' attention span within the Games category.
Differentiators
- Focuses on dynamic road painting mechanics rather than static coloring, offering a more active gameplay loop.
- Provides a unique, action-oriented creative experience that differentiates it from traditional static coloring book apps.
This app competes by offering a structured 'color-by-number' experience that appeals to the same audience interested in digital art activities.
Differentiators
- Utilizes a color-by-number system that provides clearer guidance and progression than the target's free-form coloring.
- Features a magic wand tool that simplifies the coloring process for younger or less precise users.
This app competes for the user's creative downtime by offering a digital art experience based on physics simulation.
Differentiators
- Real-time fluid simulation provides a highly satisfying, tactile creative experience absent in static coloring apps.
- Dynamic buyer evaluation mechanics add a gamified layer of progression not present in the target app.
Compare Rumcajs všemi barvami against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Rumcajs všemi barvami
Strengths to defend, gaps to attack
Core Strengths
- Strong Czech cultural IP resonance with local families
- Non-commercial experience free from aggressive monetization
Critical Frictions
- Static four-image content limit
- No social sharing or export functionality
- Lack of technical updates since 2015
Growth Levers
- Expansion into seasonal content updates
- Integration of social sharing to increase organic reach
Market Threats
- High-frequency update cadence of global coloring apps
- Technical obsolescence on modern iOS versions
What are the next best moves?
Pivot to seasonal content updates because the four-image limit forces churn → increase session frequency
The current static library cannot compete with the content variety of rivals like Mandala Coloring Pages Game.
Trade-off: Deprioritize new language localization — 16 languages are already sufficient for the current audience.
A counter-intuitive read
The app's 16-language support is a B2B distribution barrier for international preschool partnerships, not just a consumer feature for individual users.
Feature Gaps vs Competitors
- Massive content library (available in Mandala Coloring Pages Game)
- Social sharing functionality (available in Adult Coloring Book)
- Offline play capabilities (available in Mandala Coloring Pages Game)
Key Takeaways
The app succeeds as a niche cultural product but fails as a modern mobile game, so the PM should pivot to a seasonal update model to prevent total audience attrition.
Where Is It Heading?
Declining
The casual coloring market is consolidating around apps with high-frequency content updates and social features. Without a shift to a seasonal content model, this app will continue to lose relevance to competitors that offer daily engagement loops.
The lack of technical updates since 2015 creates significant compatibility risk, which will eventually trigger app store removal.