Mandala Coloring Pages Game is a digital coloring book for adults and children, featuring 400+ mandala designs on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
4.4
351k reviews
Nemesis
Pixel Art － Color by Number
The App DNA
What makes this app unique?
Users hire this app for low-stakes, meditative creative expression that provides a zen-focused break from daily stressors.
For Adults and children seeking creative, relaxing, and zen-focused digital coloring activities.
What does it look like?
Key features
Access to 400+ digital coloring pages for adults and children
Coloring functionality available without an active internet connection
Integrated audio tracks and sound effects triggered during the coloring process
How much does it cost?
Monetization relies on ad-supported free play with in-app purchases to supplement revenue.
Velocity
Dormant developmentopaqueShow more...
The app has effectively ceased development, with only one release recorded in the last 43 months. The release cadence is non-existent, and the app has been dormant since the latest version was published in October 2025. Given the lack of updates for over three years, the app is classified as a zombie project.
Who built it?
2 Monkeys
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What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate creative freedom to design custom mandala patterns provides a relaxing and meditative experience for users, but report frequent advertisement interruptions during the coloring process disrupt the flow of relaxation and focus.
How are ratings & reviews evolving?
What users say, by theme
- Creative freedom to design custom mandala patterns provides a relaxing and meditative experience for users
- Frequent advertisement interruptions during the coloring process disrupt the flow of relaxation and focus
80 of 99 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Mandala Coloring Pages Game
How's the Games market?
The app maintains a 4.64-star rating across 954 iOS reviews, positioning it as a stable, high-quality alternative to larger, more aggressive competitors.
Read the market outlookThe rivals identified
By Easybrain Ltd
With over 2.5 million reviews, this app dominates the coloring niche through massive scale and a highly refined 'color-by-number' mechanic that captures the same casual audience as this app.
- Implements a strict color-by-number mechanic that reduces user decision fatigue compared to free-form coloring.
- Features a massive, constantly updated library of daily content that drives high long-term user retention.
- Utilizes a sophisticated social sharing integration that turns completed artworks into viral marketing assets.
Colorfy: Coloring Book GamesContender
Adult Coloring Book - PigmentContender
Coloring Book for MeContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Mandala Coloring Pages Game
Where is it heading?
The casual coloring market is consolidating around high-volume, gamified entrants, leaving apps that rely on manual, open-ended coloring exposed to churn. Mandala Coloring Pages Game must transition from a static library to a more personalized, synced experience to prevent power users from migrating to more feature-rich competitors.
- The latest release added sound effects and music, which received positive feedback, indicating active feature investment rather than maintenance.
- Frequent ad-related complaints post-update suggest the current monetization frequency is eroding the meditative value, which will likely increase churn pressure.
The SWOT
- 400+ asset library sustains daily habit formation
- Offline-first architecture captures travel-segment usage
- Sensory-focused audio integration reinforces meditative retention loops
- B2B distribution via education partnerships
- Wearable integration for quick-session coloring
- Premium color-palette packs to diversify monetization
Next best moves
Ship cloud-save sync because it is the top-requested missing feature → unlock data-loss frustration
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of gamified 'color-by-number' mechanics is actually a moat…
Read the full takeFeature gaps
Color-by-number mechanic (available in Pixel Art but missing here) +2
Since the last report: The app has shifted into a stagnant development state where aggressive ad-monetization is actively eroding the user experience and retention.
Bottom line
The app maintains a strong meditative niche through its asset library, but the current ad-frequency and lack of cloud-sync threaten long-term retention, so the PM should prioritize cross-device sync to secure power-user investment.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated