2 Monkeys
For children and families seeking creative, low-friction digital art activities.
Mandala Coloring Pages Game
Snapshot
Who is 2 Monkeys?
Providing digital coloring and creative tools for families and children. Focused on accessible, theme-based art experiences for all ages.
Target audience
Portfolio
Free 19Last updated
Mandala Coloring Pages Game
v18.5.0
11mo ago
Publisher DNA
What defines 2 Monkeys?
Publisher DNA
Primary focus
Digital coloring and educational art games
Scale
studio
Target audience
Children and families seeking creative, low-friction digital art activities.
Origin
A Dutch casual game developer based in Deventer, The Netherlands.
Signature Patterns
- •High volume of theme-specific coloring and drawing applications.
- •Freemium and free-to-play monetization models.
- •Focus on creative tools like sticker integration, custom color palettes, and digital printing.
- •Targeting a broad, family-friendly demographic.
Portfolio momentum
With only 2 releases in the last 6 months and a significant portion of the portfolio classified as abandoned, development is currently focused on maintaining existing titles.
Company profile
medium confidence- Headquarters
- Deventer, The Netherlands
Portfolio
What does 2 Monkeys ship?
Apps
19 apps analysed
Cars coloring book game. Drawing and painting of cars, trucks, tractors.
Distributed across 20 markets, strongest in Europe.
Based on 1 of 19 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
78/100
Avg sentiment score
Rivals
Who does 2 Monkeys compete with?
The rivals identified
Nemeses(2)
With over 2.5 million reviews, this app dominates the coloring niche through massive scale and a highly refined 'color-by-number' mechanic that captures the same casual audience as the target.
It serves the same coloring demographic but shifts the user from consumer to creator through personal photo conversion.
Contenders(10)
Positions itself as a premium, pro-level coloring experience, appealing to users who want more than just a casual game.
A direct competitor in the adult coloring space with a focus on high-quality, curated artistic content.
Both apps compete for the same stress-relief audience by offering digital coloring tools with social sharing capabilities. They overlap directly in the free-to-install coloring category.
Both applications target the casual digital coloring market with free-to-download models, directly competing for the same user base seeking stress-relief activities.
Both applications target casual users seeking stress relief through digital creative activities, creating direct competition for daily active engagement.
Both applications target the same casual audience seeking stress relief through digital coloring, creating direct competition for daily active time.
A long-standing competitor that maintains a broad library of diverse coloring categories beyond just mandalas.
Both applications target casual users seeking stress relief through digital coloring, creating direct competition for daily active time within the same creative category.
Both applications target the same casual audience for digital stress relief, but the rival captures a larger user base by removing the subscription paywall that gates content in Coloring Book Air.
Both applications target casual users seeking stress relief through digital coloring, creating direct competition for time spent in the relaxation category.
Same space(17)
It provides a similar digital coloring experience but focuses on reducing small, invisible color areas to improve immersion.
It competes for the same coloring audience by focusing exclusively on animal-themed content.
It targets the same mindfulness audience but uses AI-powered emotional analysis to differentiate its premium subscription.
A stable, long-running app that serves as a baseline for the standard adult coloring book experience.
It competes for the same relaxation audience but differentiates through a completely offline-capable design.
It serves a similar digital coloring purpose but specifically tailors the content library for early childhood development.
It serves the same coloring audience but functions as a utility to generate physical pages rather than digital coloring.
It targets a similar creative audience but focuses on specific flag-based coloring puzzles and ASMR textures.
This app addresses the same relaxation-seeking users but uses narrative-driven progression to increase session depth.
It provides a similar digital coloring experience but focuses on social output through time-lapse video generation.
It targets the same coloring market but differentiates through a mature, surreal art aesthetic.
It offers a similar coloring experience but targets a more professional user base with stylus-optimized tools.
It shares the creative expression focus but shifts from casual coloring to structured therapeutic exercises.
It targets the same stress-relief audience using a distinct one-handed interaction model to differentiate from standard painting apps.
It provides a similar coloring-by-number loop but emphasizes daily content updates to maintain user engagement.
This app competes for the same casual relaxation audience but captures market share through massive content volume and exclusive IP licenses.
It offers a similar digital coloring experience for adults but emphasizes one-handed accessibility for on-the-go use.
New entrants(2)
It offers a similar coloring output but functions as a generator for physical canvas painting rather than digital coloring.
A newer entrant in the space with a high rating, indicating strong initial product-market fit for mandala-specific users.
The Analyst's Read
The bottom line on 2 Monkeys
Bottom line
2 Monkeys is a legacy studio that has successfully captured a niche in the digital coloring market through a high-volume, theme-based approach. Their portfolio demonstrates consistent product-market fit, though future growth likely depends on refreshing their aging app library to meet modern UX standards.
Frequently asked questions
How many apps does 2 Monkeys publish?
What kind of apps does 2 Monkeys make?
What is 2 Monkeys's top app?
In how many countries are 2 Monkeys's apps available?
What fed this analysis
- Apps analyzed:
- 19
- With full intel:
- 0
- With overview:
- 19
- Website scraped:
- yes
- Social presence:
- no
