| Core Identity |
| Developer | Flying Media Group, LLC | Magzter Inc. | Skipperi | Meredith Corporation | Active Interest Media, Inc | Active Interest Media, Inc | Blumoon |
| Category | Lifestyle | Lifestyle | Lifestyle | Lifestyle | Lifestyle | Lifestyle | Auto & Vehicles |
| Platform | iOS, Android | iOS, Android | iOS, Android | iOS | iOS, Android | iOS | Android |
| Store Metrics |
| Rating | 4.3 / 5 | 2.3 / 5 | 0.0 / 5 | 4.7 / 5 | 4.5 / 5 | 4.7 / 5 | 0.0 / 5 |
| Ratings Count | 49 | 6 | 0 | 131 | 47 | 68 | 0 |
| Price | Free | Free | Free | Free | Free | Free | $0.99 |
| Release Date | Sep 13, 2013 | Nov 17, 2014 | Jun 11, 2020 | May 1, 2014 | Nov 20, 2013 | Dec 11, 2013 | Apr 28, 2026 |
| Last Updated | Mar 26, 2026 | Aug 2, 2018 | Apr 21, 2026 | Feb 21, 2026 | Jan 23, 2026 | Jan 23, 2026 | May 7, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | mixed | - | positive | terrible | - |
| Score | - | 46/100 | 45/100 | - | 75/100 | 15/100 | - |
| Praises | - | - | - The boat reservation service provides a convenient way to explore new locations during the summer season
- Check-in and check-out processes are quick and simple for active subscribers using the mobile application
| - | - Expert instructional content
| - The core magazine content provides high value for readers when the app functions correctly
| - |
| Complaints | - | - | - The application reloads mid-process if the screen goes dark, forcing users to restart their check-in
- Subscription and reservation logic fails to provide transparency or functionality after the user logs into the account
- Availability of boats is frequently reported as fully booked, contradicting the advertised service accessibility
| - | - Static reading experience
| - Subscription authentication failures prevent users from accessing paid digital content across multiple devices
- New issue delivery is frequently delayed or missing entirely from the digital library
- Lack of responsive customer support leaves users without recourse for subscription or access issues
| - |
| Requests | - | - | - Users request visibility into boat availability times to see when the previous customer reservation ends
| - | | - Integration for existing web-based digital subscribers to access content within the mobile application
| - |
| Strategic Intel |
| Strengths | - Editorial authority across the full sailing spectrum
- Established brand presence in the cruising and racing segments
| - Plan study library functions as a high-switching-cost barrier for DIY boat builders
| - Subscription-based fleet access model lowers entry barrier for non-owners
- Geofencing navigation integration protects fleet asset value and reduces insurance liability
- Skipperi Academy certification lowers training friction for new recreational boaters
| - Editorial authority in woodworking plans provides high switching costs for serious hobbyists.
| - Expert-led editorial content sustains high-intent hobbyist loyalty
- Interactive tool-maker links improve shopping workflows
| - Century-long brand authority sustains category leadership
- High-value editorial content provides unique utility
| - |
| Weaknesses | - Browser-wrapped mobile experience limits native UX
- Lack of interactive technical tools compared to niche competitors
| - 2.33-star rating on iOS signals significant interface friction
- No cross-platform account synchronization
| - App state-loss during screen timeouts forces check-in restarts
- Reservation button visibility issues post-login drive user frustration
- Boat availability gaps contradict advertised service accessibility
| - Subscription-only access model restricts the user acquisition funnel compared to ad-supported DIY competitors.
| - 1.42★ Android-iOS rating gap signals poor Android optimization
- Lack of integrated video workshops limits engagement depth
| - Subscription authentication failures block paid access
- 0-star support responsiveness exacerbates churn
- Digital delivery delays compared to print
| - |
| Pricing | subscription | subscription | subscription | subscription | subscription | subscription | paid |
| Momentum | Maintenance | Zombie | Maintenance | Maintenance | Maintenance | Maintenance | - |
| Update Cadence | 2 versions, ~0d avg | 2 versions, 1 majors/6mo, ~2601d avg | 2 versions, ~5d avg | 5 versions, ~63d avg | 5 versions, ~83d avg | 1 versions | - |
