| Core Identity |
| Developer | Adam Fahlman | Intuit Inc. | KinkumaDesign |
| Category | Finance | Finance | Finance |
| Platform | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 |
| Ratings Count | 5,191 | 938,885 | 199 |
| Price | Free | Free | $3.99 |
| Release Date | Nov 19, 2010 | Dec 18, 2014 | Dec 18, 2015 |
| Last Updated | Jun 20, 2024 | Apr 20, 2026 | May 3, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | terrible | mixed |
| Score | 45/100 | 15/100 | 35/100 |
| Praises | - Small business owners rely on the quick tax calculation to quote clients accurately on the go
- The simple interface allows users to calculate final costs without performing complex mental math
- Persistent tax settings allow users to save state rates for repeated use across different locations
| - Historical tax data retention provides long-term value for returning users across multiple filing years
| - Core calculator functionality provides reliable and fast arithmetic support for daily shopping and basic tasks
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| Complaints | - Aggressive full-screen video advertisements interrupt the workflow and make the calculator difficult to use
- Users report security concerns after receiving alerts that the app potentially compromises their device
- The lack of a calculation history feature prevents users from verifying past prices before finalizing
| - Users report: predatory pricing and hidden fees surface post-update, causing users to feel deceived by free-filing claims
| - Post-update removal of the running total feature disrupts established workflows for power users and accountants
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| Requests | - Users want a history feature to track previous calculations and verify accuracy before finalizing prices
- A percentage sign on the calculator interface would improve usability for quick math tasks
| - Transparent pricing models are requested to prevent surprise charges during the final filing stage
| - Integration of advanced financial tools like currency converters and memory functions for professional calculation needs
|
| Strategic Intel |
| Strengths | - Custom tax rate saving functions as a retention barrier for recurring business users.
- Geographic lookup utility provides a repeatable use case for retail transactions.
| - Seven-year historical data retention creates high switching costs
- W-2 import automation reduces time-to-file by 30%
| - History tape reuse reduces friction for repeat financial tasks
- Sales tax toggle drives high-intent usage in retail contexts
- iPad multitasking support increases utility for power-user workflows
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| Weaknesses | - Full-screen video ads block primary utility, driving negative sentiment.
- Lack of calculation history prevents audit-heavy business workflows.
- Security-related user alerts trigger immediate churn and damage brand trust.
| - Premium tier pricing sits above category median
- 0.7★ Android-iOS rating gap indicates poor Android stability
| - Running total removal disrupts professional accounting workflows
- UI scaling issues cause elements to exceed screen boundaries
- Technical instability forces unexpected app closures during use
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| Pricing | freemium | freemium | paid |
| Momentum | - | Active | Maintenance |
| Update Cadence | - | 5 versions, 1 majors/6mo, ~8d avg | 5 versions, 3 majors/6mo, ~456d avg |
