Second Phone Number ™ 2nd Line provides virtual phone numbers for seven countries on iOS, enabling users to mask their primary identity for calls and texts.
The App DNA
What makes this app unique?
The service removes the friction of acquiring a physical SIM card for temporary or professional communication needs.
For Entrepreneurs, business owners, and individuals seeking to separate professional or private communications from their primary identity.
What does it look like?
Key features
Provides secondary local or international phone numbers for seven countries without a physical SIM card.
Allows users to purchase phone number access for short-term needs without ongoing subscription commitments.
How much does it cost?
Hybrid monetization model combining recurring subscriptions for identity retention and transactional IAP for credit top-ups and short-term access.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with no updates or feature releases recorded in the last 396 days. The app remains in a zombie state, as the single version provided in the history window is over a year old. There is no evidence of ongoing maintenance or operational activity.
Who built it?
Pretty Boa Media
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What do users think recently?
The recent review mood reads mixed. Users appreciate the core utility of providing a secondary phone number for communication remains highly valued by users and the free trial model allows new users to test the service functionality before committing to a subscription.
How are ratings & reviews evolving?
What users say, by theme
- The core utility of providing a secondary phone number for communication remains highly valued by users
- The free trial model allows new users to test the service functionality before committing to a subscription
- Users report the app fails to provide a functional phone number or send messages after purchase
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Second Phone Number ™ 2nd Line
How's the Business market?
Second Phone Number ™ 2nd Line occupies a niche in the Business category, though its lack of updates (397 days since last store update) limits its competitive relevance. The 4.5-star rating is increasingly decoupled from the current user experience, which is defined by reports of service failures and billing disputes.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Second Phone Number ™ 2nd Line
Where is it heading?
Users report: The market for virtual identity services is consolidating around providers with active maintenance and transparent billing. Second Phone Number ™ 2nd Line is currently exposed, as its lack of updates and unresolved billing complaints will likely trigger platform-level enforcement actions in the coming quarters.
- The 13-month release gap suggests the product is in maintenance mode, which prevents the team from addressing core service failures.
- Persistent reports of non-functional phone numbers after purchase erode trust, leading to a higher likelihood of refund requests and store-level complaints.
The SWOT
- One-time use packages lower the barrier for short-term identity separation
- Stabilizing the messaging core could retain users churned by more expensive competitors
Next best moves
Audit billing and cancellation flows because users report charges post-cancellation → reduce fraud-related churn
+ 1 more prioritized moveThe counter-intuitive read
The one-time use package is a liability, not a strength…
Read the full takeSince the last report: The product's risk profile has escalated from maintenance-related neglect to active threats of store-level enforcement due to unresolved billing and support failures. The analytical focus has shifted from long-term churn concerns to immediate platform compliance risks.
Bottom line
The current service failures and billing disputes create a high risk of platform removal, so the PM must prioritize a support and billing audit to stabilize the product before any further investment.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Second Phone Number ™ 2nd Line safe to use for business?
How does this app compare to other virtual number services?
Can I cancel my subscription easily?
Sources
- [1] App Store, source
Report last updated