Secret Menu for McDonald's is a reference guide for non-standard menu items, available on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
#2
▲1Food & Drink · free
Sentiment
2.9
9 reviews
Nemesis
Secret Menu for Starbucks!
The App DNA
What makes this app unique?
Users hire this app to discover and track custom food combinations that are not listed on the official McDonald's menu.
For McDonald's customers seeking order customization and non-standard menu combinations.
What does it look like?
Key features
Categorized list of non-standard menu items; drives initial acquisition by providing utility absent from official channels.
User-managed list to save items; increases session frequency by enabling personal curation.
Upcoming community-driven content generation; intended to increase time-in-app and social sharing.
How much does it cost?
The app operates as a free, ad-supported reference guide with no current in-app purchase or subscription tiers.
Velocity
Dormant developmentnew contentmonetizationShow more...
The app shows no signs of active development, with the last recorded release occurring nearly 11 years ago. the observed data includes a single update from 2015 and a more recent entry from 2026, indicating a lack of consistent release cadence. There is no evidence of ongoing feature development, maintenance, or live operations. The app is classified as a zombie due to the extreme inactivity.
Who built it?
Big Book Apps
10 apps tracked · Food & Drink
AA Big Book Audio (Unofficial)
Senior Discounts & Coupons
Locator for Diners, Drive-Ins, and Dives
U.S. Military Cadences — Army, Navy, Air Force, & Marine Corps
Fast Food Secret Menu Guide
Secret Menu for Starbucks — Free
Airport Restaurant Guide
Locator for Man vs Food
Locator for Top Chef RestaurantsUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate core food ordering functionality remains simple and efficient for users who experience no technical errors, but report persistent payment processing errors prevent users from completing orders across multiple cards and locations.
How are ratings & reviews evolving?
What users say, by theme
- Core food ordering functionality remains simple and efficient for users who experience no technical errors
- Persistent payment processing errors prevent users from completing orders across multiple cards and locations
55 of 55 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Secret Menu for McDonald's
How's the Food & Drink market?
The app holds the #2 position in the Food & Drink category (US) and #81 overall, though it faces significant volatility with a 33-rank drop in the Ugandan market. This high chart position relative to a 2.89★ rating suggests that brand-name search volume is currently masking underlying retention issues.
Read the market outlookThe rivals identified
By Sepia Software LLC
This app dominates the 'secret menu' niche with massive scale and a high-frequency update cadence that keeps content fresh.
- Maintains a massive, crowd-sourced database of drink recipes that dwarfs this app's static guide
- Frequent content updates ensure the menu reflects current seasonal Starbucks offerings and viral social media trends
- Includes a robust 'favorite' and 'customization' engine that allows users to save complex drink builds
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Secret Menu for McDonald's
Where is it heading?
The food discovery market is consolidating around dynamic, community-driven platforms, leaving static guides like this one exposed to churn. Unless the team shifts from a static content model to an active, user-validated platform, the current technical regressions will lead to a sustained decline in active users.
- Persistent payment processing errors prevent order completion, which drives the current 2.89★ rating and accelerates user churn.
- Forced promotional push notifications create privacy concerns, leading to negative sentiment that the latest update failed to address.
The SWOT
- Niche utility provides a clear entry point for McDonald's enthusiasts.
- Categorized navigation simplifies discovery of non-standard menu items.
- Implementing the user submission portal could bridge the content gap with market leaders.
- Adding granular notification settings would reduce churn among power users.
Next best moves
Audit payment gateway integration because persistent processing errors are the #1 complaint theme -> restore order completion.
+ 1 more prioritized moveThe counter-intuitive read
The app's #2 Food & Drink chart position is a liability…
Read the full takeFeature gaps
Crowd-sourced database (available in Secret Menu for Starbucks! but missing here) +1
Bottom line
The app captures high-intent traffic through its niche utility, but persistent payment failures and aggressive marketing are eroding the user base. The PM should prioritize technical stability and notification transparency to prevent further churn, as the current content-only model is insufficient to defend against community-driven rivals.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated