+7
Big Book Apps
For casual users seeking quick reference guides for restaurant menus and niche hobbyist information.
Known for
For casual users seeking quick reference guides for restaurant menus and niche hobbyist information.
Providing utility-focused guides and reference tools for food enthusiasts and military personnel. Simplifying access to niche information through mobile-first content libraries.
Target audience
Portfolio
Free 9Last updated
Secret Menu for McDonald's
v26.34.0
3mo ago
Primary focus
Utility and reference apps · Food & Drink niche
Scale
indie
Target audience
Casual users seeking quick reference guides for restaurant menus and niche hobbyist information.
With 8 out of 10 apps classified as abandoned and only 2 releases in the last 6 months, the publisher is currently in a maintenance phase focused on a small subset of legacy titles.
Single-market publisher — every app ships only to United States.
Based on 1 of 10 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
2
Negative apps
25/100
Avg sentiment score
This is the official first-party application, rendering the target app's 'Secret Menu' value proposition obsolete through direct integration with the MyMcDonald’s Rewards ecosystem.
Strategic outlook coming soon.
What fed this analysis
A direct thematic competitor that focuses on the same 'secret menu' niche, indicating a persistent demand for unofficial drink modifications.
A direct thematic competitor focusing on the same niche of Starbucks customization hacks.
A high-performing peer in the quick-service restaurant space with exceptional mobile app engagement.
A direct competitor in the fast-casual space that leverages a highly customized, build-your-own digital ordering interface.
Represents a best-in-class example of a single-brand utility app that successfully gamifies the ordering process.
Operates as a high-velocity aggregator that captures the same 'convenience-seeking' audience looking for food delivery and menu exploration.
A direct competitor in the coffee and breakfast segment with a mature mobile ordering platform.
A rapidly growing coffee-focused peer with a strong emphasis on brand loyalty and mobile engagement.
An emerging threat in the convenience-food space with a consistent release cadence over the last six months.
An emerging threat that captures the 'deal-seeking' audience by offering surplus food at a discount, shifting the value proposition from 'secret menus' to 'sustainable savings'.
Shows high growth potential with a focus on optimizing the mobile ordering experience for specific menu categories.
