For home cooks ranging from beginners to experienced chefs seeking daily meal inspiration and a digital space to organize their own recipes.
Empowering home cooks to document and share culinary creations through a community-driven recipe platform. Facilitating daily meal inspiration for cooks of all skill levels.
Target audience
Portfolio
Free 1Last updated
Cookpad Recipes, homemade food
v26.21.0.3
2mo ago
Primary focus
Food & Drink · Community recipe platform
Scale
indie
Target audience
Home cooks ranging from beginners to experienced chefs seeking daily meal inspiration and a digital space to organize their own recipes.
Released 12 updates in the last 6 months for their single active application, indicating a high-frequency development cycle.
1 app analysed
The world's largest home cooking community. Save, import & find any recipe.
One-tap import utility creates high switching costs
Distributed across 8 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
82/100
Avg sentiment score
Dominates the recipe discovery space with massive scale and a high-velocity release cadence that keeps the product at the forefront of culinary trends.
Strategic outlook coming soon.
What fed this analysis
Strong contender in the recipe discovery space with a high update frequency and a focus on instructional cooking.
A massive competitor in the video-first recipe space, leveraging viral social media content to drive high user engagement.
Targets the health-conscious demographic with structured meal plans that integrate directly with grocery delivery services.
Directly competes on the utility of meal planning, focusing on reducing the cognitive load of grocery shopping and cooking.
Focuses on ingredient transparency and health-conscious shopping, serving as an adjacent tool for the same audience.
A long-standing player in the recipe management space with a broad feature set including pantry management tools.
A specialized tool for power users who prioritize robust organization and cross-device synchronization over social features.
An essential utility for the same audience that focuses on the logistical side of cooking: grocery management.
An emerging threat that combines recipe discovery with a social-first approach to meal planning and organization.