Selfish - Funny Face Masks is a photo and video utility for iOS that provides users with a library of face filters for social media stories.
The App DNA
What makes this app unique?
The app serves users looking for quick, stylized media creation tools to increase their engagement on social platforms.
For Social media users looking to create stylized photo and video content for stories and posts.
What does it look like?
Key features
Collection of over 1000 unique face masks and effects for photo and video capture.
Direct export of filtered media to social platforms.
How much does it cost?
Subscription-only model anchored at $24.99/month, which gates the entire filter library and removes ads.
Velocity
Dormant developmentUX improvementsnew contentShow more...
Selfish - Funny Face Masks has been inactive for nearly seven years, with the last release occurring in October 2019. There is no evidence of ongoing development, feature updates, or maintenance cycles. The app remains in a state of total stagnation.
Who built it?
FaceSwap Apps
6 apps tracked · Photo & Video
FunCam Kids: AR Selfie Filters
Selfie Beauty Camera by TINT
Nicola Maths educational games
I`M OK: Family Locator
SECRET BOOK: text chat storiesUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Selfish - Funny Face Masks
How's the Photo & Video market?
Selfish - Funny Face Masks maintains a 4.5-star rating across 44,140 reviews, but the six-year update gap limits its current market standing. The $24.99/month subscription price point remains high for a product that has not shipped a feature update since 2019.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Selfish - Funny Face Masks
Where is it heading?
The social-camera market is consolidating around platforms with frequent, live-ops style content updates. Selfish - Funny Face Masks remains exposed due to its lack of development, which will continue to drive churn as users seek more dynamic alternatives.
- The six-year update gap signals a lack of active development, which erodes user trust and limits the app's ability to compete with active rivals.
The SWOT
- 1000+ filter library provides immediate content depth
- Lower-cost ad-supported tier could reduce user churn
Next best moves
Pivot to a lower-cost ad-supported model because the $24.99/month price point is misaligned with the dormant update cadence → increase conversion velocity
The counter-intuitive read
The app's dormant state is its primary retention risk…
Read the full takeSince the last report: The app remains in a state of total stagnation, with no updates since 2019. The primary change is a shift in analytical framing, which now explicitly identifies the $24.99/month price point as misaligned with the six-year development gap.
Bottom line
Selfish - Funny Face Masks relies on a legacy filter library that no longer receives the updates required to justify its $24.99/month subscription. Pivoting to a lower-cost model would better align the product with its current maintenance-only status and reduce churn pressure.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Selfish - Funny Face Masks still being updated?
Is the $24.99/month subscription worth it?
What are some free alternatives to Selfish?
Sources
- [1] App Store, source
Report last updated