Shipt is a subscription-based grocery and retail delivery app for iOS and Android that connects users with personal shoppers for same-day fulfillment.
Product velocity
Maintenance
Daily rank 🇺🇸
#53
▼2Food & Drink · free
Sentiment
4.8
177k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The service removes the time cost of in-store grocery shopping for busy households by providing a dedicated shopper who manages substitutions and preferences in real time.
For Busy households and individuals seeking time-saving grocery and retail delivery from local and national stores.
What does it look like?
Key features
Direct text-based messaging for substitutions and special requests, which increases order accuracy and customer satisfaction.
Membership benefit providing unlimited same-day delivery with no price markups, driving high-frequency usage via the Target partnership.
How much does it cost?
Subscription model anchored at $99/year, with a 14-day free trial and $7 delivery fee for orders under $35.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
Shipt currently operates on a maintenance cadence, averaging less than one release every two months based on the single version identified in the recent window. The latest release focuses on minor bug fixes and general experience improvements rather than new feature development. Development appears stable but limited in scope, with no significant content updates or live operations identified in the recent history. The publisher maintains a low-frequency update cycle primarily for stability.
Who built it?
Shipt
3 apps tracked · Food & Drink
Shipt: Shopper and Driver
Shipt: Order Grocery DeliveryUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate dedicated shoppers provide high-quality service and consistent communication that makes grocery shopping convenient for users and customer service representatives offer helpful and responsive support for account issues when reached via phone, but report frequent app crashes and login failures prevent users from placing orders or accessing their accounts.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Dedicated shoppers provide high-quality service and consistent communication that makes grocery shopping convenient for users
- Customer service representatives offer helpful and responsive support for account issues when reached via phone
- Frequent app crashes and login failures prevent users from placing orders or accessing their accounts
67 of 99 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Shipt: Order Grocery Delivery
How's the Food & Drink market?
Shipt occupies a premium tier in the grocery delivery space, leveraging its $99/year membership to secure high-frequency users. The 4.54-star rating across 176,537 total platform reviews reflects a strong service foundation, though the current maintenance-mode update cycle risks eroding this position against more agile competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Shipt: Order Grocery Delivery
Where is it heading?
The grocery delivery market is consolidating around membership-based convenience, yet Shipt’s reliance on legacy app stability threatens its retention of high-value members. The lack of recent feature-heavy updates suggests a maintenance-mode posture, leaving the service vulnerable to rivals that offer more transparent pricing and stable digital interfaces.
- Persistent login and checkout crashes in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
- Maintenance-only update cadence suggests a lack of feature expansion, leaving the service exposed to rivals with more frequent live-ops and UI improvements.
The SWOT
- Target Circle 360 integration drives high-frequency usage via exclusive member benefits
- Personal shopper communication layer creates a high-touch service barrier
- In-app order rescheduling would reduce support overhead and improve user autonomy
- Live activity lock-screen tracking would reduce app-open friction for delivery status
Next best moves
Rebuild login and checkout flows because persistent crashes are the top-cited churn driver → improve conversion rates
+ 1 more prioritized moveThe counter-intuitive read
The high-touch personal shopper model is a liability, not an asset…
Read the full takeSince the last report: Shipt's competitive posture has shifted to emphasize the vulnerability of its $99/year membership model to pricing transparency concerns and persistent technical instability. The core service remains in a maintenance-mode cadence with no new feature development.
Bottom line
Shipt must prioritize core stability over new retail integrations to protect its $99/year membership base. Addressing the login and checkout crashes will unlock the retention potential of the existing high-touch shopper model, which is currently being undermined by technical friction.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Shipt worth the $99/year membership fee?
Does Shipt have a way to track my shopper in real time?
Can I reschedule my order through the app?
What are the main differences between Shipt and other grocery delivery apps?
Sources
Report last updated