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Sleep is a native health-tracking app for Apple Watch users that monitors sleep stages, schedules, and breathing disturbances.

The App DNA

What makes this app unique?

Users hire the app for passive, battery-efficient sleep data collection that syncs automatically with the Health app, removing the friction of third-party app permissions.

For Apple Watch users seeking to monitor sleep quality, track sleep stages, and manage bedtime routines.

Key features

Sleep Apnea Detectionedge

Monitors breathing disturbances to identify signs of moderate to severe sleep apnea using Apple Watch sensors.

Sleep Stages Trackingstandard

Analyzes accelerometer and heart rate data to categorize sleep cycles.

Wind Down and Sleep Focusstandard

Automates distraction-free periods and pre-bedtime routines.

How much does it cost?

freeFree

The app functions as a free utility to drive hardware adoption and data aggregation within the Health platform.

Velocity

Maintenance developmentopaqueShow more...

The app has released only one update in the last 161 days, resulting in a cadence of approximately 0.06 releases per week. This falls well below the threshold for active development, indicating a maintenance-only lifecycle. The latest release provided no specific feature information, relying on generic stability messaging. There is no evidence of live-ops activity or new feature development in the observed data.

See all version history

Who built it?

Jatisari Inovasi Studio

13+ apps tracked · Health & Fitness

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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
3.49 · 80

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Sleep

How's the Health & Fitness market?

The app maintains a 3.48 rating across 80 reviews, reflecting its status as a baseline utility rather than a specialized tracking tool.

Read the market outlook

The rivals identified

Sleep as Android: Smart alarm

By Petr Nálevka (Urbandroid)

This app is a direct nemesis due to its massive user base and advanced, feature-rich approach to sleep tracking that goes far beyond basic monitoring.

  • Offers advanced CAPTCHA alarm tasks that force users to wake up through physical or mental interaction.
  • Utilizes proprietary sonar-based contactless tracking to monitor sleep cycles without requiring wearable hardware or phone contact.
  • Features sophisticated AI sound recognition to detect snoring, sleep talking, and other nocturnal acoustic events.
Sleep vs Sleep as Android: Smart alarm

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for Sleep

Where is it heading?

The market for sleep tracking is bifurcating between passive health monitoring and active behavioral coaching. Apple's focus on clinical data like apnea detection positions the app as a medical utility, which protects it from direct feature-parity wars but leaves it vulnerable to apps that offer more engaging, interactive sleep-improvement tools.

  • The latest updates focus on clinical health features like apnea detection, which signals a shift toward medical utility over consumer-facing alarm customization.
  • The 3.48 rating suggests that the current feature set does not meet the expectations of users who compare it against specialized third-party trackers.

The SWOT

Core Strengths
  • System-level integration ensures battery efficiency and zero permission overhead
  • Native Sleep Focus triggers provide a distraction-free environment
Critical Frictions 2 weaknesses inside
Growth Levers
  • Integration of clinical CBT-i programs could transition the app to a behavioral health tool
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Pivot · 1 Maintain

Ship advanced alarm interaction tasks because user reviews highlight a lack of customization compared to rivals → increase daily active usage.

+ 2 more prioritized moves

The counter-intuitive read

The app's lack of advanced features is a…

Read the full take

Feature gaps

Advanced CAPTCHA alarm tasks (available in Sleep as Android) +2

Since the last report: The app has pivoted its strategic positioning from a content-light utility to a clinical health tool, with a new roadmap focused on behavioral coaching and interactive alarm tasks.

Bottom line

The app succeeds as a passive hardware-linked utility but fails to satisfy power users who demand active sleep-coaching features, so the PM should prioritize adding interactive alarm tasks to close the utility gap against third-party rivals.

Unlock 2 critical frictions, 1 market threat, 2 more prioritized moves and the analyst’s take.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sleep, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has pivoted its strategic positioning from a content-light utility to a clinical health tool, with a new roadmap focused on behavioral coaching and interactive alarm tasks.

shifted

Strategic Pivot to Clinical Utility

shifted

Roadmap Priority Shift

added

Updated Weakness Identification

shifted

Nemesis Reclassification

Cite this report

Marlvel.ai. “Sleep Intelligence Report.” Updated May 22, 2026. https://marlvel.ai/apps/sleep-1

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