Sleep Timer is a health and fitness app for iOS that calculates optimal sleep cycles to schedule wake-up times.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.7
1k reviews
Nemesis
ShutEye®: Sleep Tracker, Sound
The App DNA
What makes this app unique?
Users hire this app to minimize morning grogginess by aligning wake-up times with natural sleep cycles, serving the job of habit-based sleep management.
For Individuals seeking to improve sleep quality through cycle-based scheduling and habit-tracking tools.
What does it look like?
Key features
Calculates optimal bedtime and wake-up times based on 1.5-hour sleep cycles and a 14-minute average fall-asleep duration.
Sets alarms directly within the app interface based on calculated sleep cycles.
Provides discounted access to a suite of productivity and lifestyle applications.
How much does it cost?
Monetization relies on annual subscription plans for both individual premium access and a bundled suite of lifestyle apps.
Velocity
Maintenance developmentShow more...
5 versions in history. Development pace: maintenance.
Who built it?
Kodeon
13+ apps tracked · Health & Fitness
Fitness Buddy+ Workout Trainer
Cykelruter og Cykelture i DK
Odin Alarm - Brand & Redning
Vandreture i Danmark
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Memorado (GEIST): Brain & Mind
HealthView
TimeBloc - Daily PlannerUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate sleep cycle calculation logic helps users wake up feeling refreshed during early mornings.
How are ratings & reviews evolving?
What users say, by theme
- Sleep cycle calculation logic helps users wake up feeling refreshed during early mornings
- Alarm failure when the device is in silent mode causes significant user frustration
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sleep Timer – Smart alarm
How's the Health & Fitness market?
Sleep Timer maintains a 4.69 rating across 1,448 total ratings, positioning it as a niche utility in the Health & Fitness category. The lack of recent feature-heavy updates relative to competitors like ShutEye signals a maintenance-focused posture that risks losing ground to more aggressive, AI-integrated entrants.
Read the market outlookThe rivals identified
By Enerjoy Pte. Ltd.
Dominates the sleep tracking niche with massive scale and a comprehensive feature set that directly overlaps with this app's core value proposition.
- Integrates AI-driven sound analysis to detect snoring and sleep talking beyond simple cycle tracking.
- Offers a massive library of sleep-inducing soundscapes and guided meditations to drive daily user retention.
- Provides personalized sleep reports that translate raw cycle data into actionable lifestyle improvement recommendations.
SleepWatch - Top Sleep TrackerContender
BetterSleep: Relax and SleepContender
RISE: Sleep TrackerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sleep Timer – Smart alarm
Where is it heading?
The sleep tracking market is consolidating around AI-driven diagnostic tools, leaving basic cycle calculators like Sleep Timer increasingly vulnerable. Without a shift toward data visualization or hardware integration, the app will likely see declining retention as users migrate to more comprehensive health platforms.
- Alarm failures in silent mode erode user trust, which directly increases churn pressure against more reliable competitors.
- Recent updates focused on stability, no feature expansion, signaling a maintenance-mode posture that leaves the app exposed.
The SWOT
- Minimalist interface reduces cognitive load for daily sleep planning
- Growth Bundle partnership diversifies revenue streams beyond single-app dependency
- Develop wearable-sync capabilities to compete with specialized trackers
- Implement basic sleep-trend dashboard to increase session frequency
Next best moves
Ship silent-mode alarm override because alarm failure is the #1 complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's minimalist design is its primary risk: by avoiding feature bloat…
Read the full takeFeature gaps
AI-driven sound analysis (available in ShutEye but absent here) +2
Since the last report: The app's competitive position has declined due to identified alarm reliability issues and a lack of feature development compared to AI-driven market entrants.
Bottom line
Sleep Timer holds its niche through simple cycle calculation but risks irrelevance due to alarm reliability issues and aggressive paywalls, so the PM must prioritize technical stability over new feature expansion to retain the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated