ShutEye is a sleep-tracking and soundscape app for iOS and Android that monitors sleep cycles and snoring patterns.
Product velocity
Maintenance
Daily rank 🇺🇸
#187
Health & Fitness · free
Sentiment
4.7
454k reviews
Nemesis
BetterSleep: Relax and Sleep
The App DNA
What makes this app unique?
Users hire the app to decode nighttime sleep disturbances and induce rest via curated audio, serving a need for data-backed sleep improvement.
For Individuals experiencing sleep difficulties, including stressed professionals, students, and parents seeking improved rest quality.
What does it look like?
Key features
Records nighttime audio and analyzes sleep cycles using device microphone input.
Curated collection of white noise and nature melodies for sleep induction.
Wakes users during light sleep phases to reduce morning grogginess.
Syncs sleep session data directly to the Apple Health app.
Audio narratives designed to facilitate the transition to sleep.
How much does it cost?
Subscription model anchored at $59.99/year, utilizing a freemium funnel to gate advanced tracking and content features.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately 0.25 releases per week, placing it in the maintenance tier. Development activity is limited to minor bug fixes and performance improvements, with no evidence of new features or live operations. The release notes are uniformly opaque, suggesting a focus on stability rather than iterative feature growth. The current cadence has remained stable at this low-frequency maintenance level over the analyzed period.
Who built it?
Enerjoy Pte
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Me+ Lifestyle RoutineUser Sentiment
What do users think recently?
Review voice lately leans upset. Users appreciate relaxing audio content and sound mixing features provide a calming experience for users, but report frequent application crashes post-update prevent consistent sleep tracking and data recording.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing audio content and sound mixing features provide a calming experience for users
- Frequent application crashes post-update prevent consistent sleep tracking and data recording
100 of 173 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ShutEye®: Sleep Tracker, Sound
How's the Health & Fitness market?
ShutEye sits #99 Free / #42 Grossing in the US Health & Fitness chart. The grossing rank lagging the free rank by 57 spots signals that the $59.99/year subscription gate is failing to convert the discovery funnel into sustained revenue.
Read the market outlookThe rivals identified
By Ipnos Software Inc.
BetterSleep is the most direct competitor, sharing an identical focus on sleep tracking, soundscapes, and sleep-aid content with a comparable user base scale.
- Offers a highly granular sound-mixing engine allowing users to layer multiple ambient tracks simultaneously.
- Provides extensive sleep-tracking analytics that correlate environmental noise levels with specific sleep cycle stages.
- Maintains a long-standing legacy in the sleep-aid market with over 15 years of continuous feature refinement.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for ShutEye®: Sleep Tracker, Sound
Where is it heading?
The sleep-aid category is consolidating around high-trust, content-rich platforms, leaving ShutEye exposed due to its current stability and billing failures. Unless the team pivots to prioritize core engine reliability and transparent pricing, the app will continue to lose ground to legacy competitors like BetterSleep.
- Frequent crashes in the latest release prevent core sleep tracking, which compounds the sentiment deficit and accelerates user churn.
- Users report: Deceptive trial-to-paid billing complaints drive a high refund rate, which threatens the long-term viability of the $59.99/year subscription model.
The SWOT
- Apple Health integration functions as a switching-cost moat by embedding sleep data into the user's primary health ecosystem.
- Snore detection diagnostic loop provides a specialized utility that standard meditation apps cannot replicate.
- Untapped B2B partnerships with wearable hardware providers could bypass the app-only tracking accuracy complaints.
- Transparent trial-cancellation UI could recover user trust and reduce churn-driven rating erosion.
Next best moves
Audit trial-to-paid billing flow because deceptive-billing complaints are the #2 frustration theme → reduce refund surge
+ 1 more prioritized moveThe counter-intuitive read
The app's high crash rate is a hidden opportunity…
Read the full takeFeature gaps
Granular sound-mixing engine (available in BetterSleep) +1
Since the last report: The app has entered a maintenance phase characterized by critical stability regressions and persistent billing-related user churn.
Bottom line
ShutEye holds a strong diagnostic niche through snore detection, but the current billing and stability issues are actively destroying user trust, so the PM must prioritize engine stabilization over content expansion to prevent long-term churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated