Report updated May 23, 2026
SMP TV
For existing Sunnmørsposten subscribers seeking to consume regional news and entertainment content on their television.
SMP TV is an established news app that is available.
What is SMP TV?
SMP TV is a regional news and entertainment streaming app for Apple TV, designed for Sunnmørsposten subscribers.
Users hire the app for convenient access to local video content, serving as a digital extension of their existing newspaper subscription.
Current Momentum
v1.5 · 5mo ago
Maintenance- Released initial Apple TV version Sep 2025.
- Updated core library access Dec 2025.
Active Nemesis
WDRB+
By WDRB
Other Rivals
7-Day Rank Pulse 🇺🇸
NewsNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
On-demand access to regional series like Sunnmøre rundt and ByHistorier.
Real-time streaming of news, debates, and special events.
Account-based login to unlock full video library access.
How much does it cost?
- Free app download
- Full content access requires an existing Sunnmørsposten subscription
Subscription-gated model uses the app as a value-add utility for existing newspaper subscribers.
Who Built It?
Polaris Media ASA
Providing regional news coverage to local communities across Norway. They ensure residents stay informed through localized digital reporting.
Portfolio
13
Apps
What other apps does Polaris Media ASA make?
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Brønnøysunds Avis eAvis
Driva
Strilen
Sunnhordland Nyheitsapp
Agderposten
Explore the full Polaris Media ASA report
Portfolio breakdown, audience, momentum, and every app published by Polaris Media ASA.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for SMP TV?
Where is it available?
Localized markets (1)
How's The News Market?
SMP TV operates as a value-add utility for Sunnmørsposten subscribers, focusing on regional exclusivity rather than broad-market competition. The subscription-gated model prioritizes existing customer retention over new-user acquisition, effectively insulating the app from direct price-based competition.
The rivals identified
Nemeses(1)
WDRB+ is a direct functional mirror, competing for the same 'local news on the big screen' audience by prioritizing live streaming and weather integration.
Differentiators
- Offers integrated local weather forecasting, a feature currently absent from the SMP TV core experience.
- Demonstrates high user engagement with over 1,400 ratings, establishing a strong baseline for OTT news loyalty.
Head to head
SMP TV must prioritize adding utility-based features like weather or traffic to increase daily retention and match the nemesis's stickiness.
Contenders(4)
A high-volume news competitor that captures the same '24/7 news feed' audience segment through live multimedia streaming.
Competes for the same regional attention share by providing localized sports and news content in a streaming format.
Targets the same smart TV demographic with a focus on regional news access and program streaming.
Competes for regional viewership by offering live TV streaming, directly challenging the target's goal of being the primary local news source.
Differentiators
- Provides regional news alerts that keep users informed of localized events outside of scheduled broadcasts.
- Maintains a legacy presence since 2009, though it lacks the frequent update cadence of modern competitors.
Same space(3)
Focuses on regional news and event agendas, mirroring the target's utility-based approach to local information.
A major player in the news space that utilizes interactive participation to differentiate its content delivery.
Shares the regional news focus, utilizing personalized feeds to keep users engaged with local developments.
Compare SMP TV against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for SMP TV
Strengths to defend, gaps to attack
Core Strengths
- Regional content exclusivity creates a high-affinity barrier for the Sunnmøre market
- Subscription-gated model ensures high-value user base
Critical Frictions
- Absence of daily utility features like weather or traffic
- No public user feedback loop to inform development
Growth Levers
- Integration of local weather or traffic data as a daily retention hook
- Expansion of sports highlights into live-score notifications
Market Threats
- Generic news aggregators with superior utility features
- Lack of daily engagement triggers increases churn risk during news lulls
What are the next best moves?
Integrate local weather data because it is a proven daily retention hook in nemesis apps → increase daily session frequency
WDRB+ uses integrated weather to maintain daily stickiness, which SMP TV currently lacks.
Trade-off: Pause the archive-UI refresh — weather integration has higher impact on daily retention.
A counter-intuitive read
The app's subscription-gated model is its primary weakness; by limiting access to existing subscribers, it forfeits the top-of-funnel discovery that generic news aggregators use to dominate the category.
Feature Gaps vs Competitors
- Integrated local weather forecasting (available in WDRB+)
- Home screen widgets for breaking news (available in KVAL News Mobile)
Key Takeaways
SMP TV succeeds as a niche regional utility but lacks the daily engagement hooks required for long-term retention, so the PM should prioritize integrating real-time local data to prevent churn during news lulls.
Where Is It Heading?
Stable
The regional news market is shifting toward integrated utility, where apps that provide daily value beyond news consumption capture the most session time. SMP TV remains exposed to churn because it relies solely on content-driven interest, so the team must pivot toward daily utility to secure its place in the living room.
The app maintains a steady release cadence for content updates, but lacks the feature-set expansion needed to compete with broader news platforms.