Start TODAY is a wellness platform from NBC News Digital that provides users with integrated fitness routines and dietitian-curated meal plans. The app distinguishes itself by leveraging the TODAY Show brand and expert-led coaching to support users in achieving their health and weight management goals.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Individuals seeking a structured, expert-guided approach to daily fitness and nutrition management.
What does it look like?
Key features
Users gain access to bi-monthly live sessions with wellness experts.
Provides structured meal plans tailored to specific goals like heart health and weight loss, complete with grocery lists.
Offers a variety of workout styles including walking, dance cardio, and strength training for all fitness levels.
How much does it cost?
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
NBC News Digital
4 apps tracked · Health & Fitness
NBC News: Breaking & US News
NBC News: Breaking News & Live
TODAY ShowUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Start TODAY Meal Plan, Fitness
How's the Health & Fitness market?
The rivals identified
The Analyst's Read
Key takeaways for Start TODAY Meal Plan, Fitness
Where is it heading?
Bottom line
While the app offers a comprehensive wellness ecosystem, users report significant friction regarding the paywall and a lack of tablet optimization.
Report last updated