Report updated Apr 17, 2026
Storm Team 10 - WTHI Weather
For residents of Terre Haute and the Wabash Valley who require localized, real-time weather monitoring and local news updates.
Storm Team 10 - WTHI Weather is an established weather app that is completely free. With a 4.2/5 rating from 688 reviews, it shows polarized user reception.
What is Storm Team 10 - WTHI Weather?
Current Momentum
v6.1
No release notes available.
Active Nemesis
WTWO Weather
By Nexstar Media Group
Other Rivals
7-Day Rank Pulse 🇺🇸
WeatherNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
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What Are The Key Features?
Advanced radar maps with multiple layering options to track storm movement and intensity
Push notifications for severe weather sent to the home screen with audio cues
Customized hour-by-hour forecasts for Terre Haute and the Wabash Valley
Access to live streaming video and video forecasts from WTHI News 10
How much does it cost?
- Free to download and use
The app is a free utility designed to drive brand engagement and ad revenue through the WTHI News 10 ecosystem.
Who Built It?
Allen Media Broadcasting
Providing hyper-local news and high-precision weather tracking to regional communities through integrated broadcast partnerships.
Portfolio
13
Apps
What other apps does Allen Media Broadcasting make?
Explore the full Allen Media Broadcasting report
Portfolio breakdown, audience, momentum, and every app published by Allen Media Broadcasting.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Storm Team 10 - WTHI Weather?
How's The Weather Market?
How does it evolve in the Weather market?
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
The outtake for Storm Team 10 - WTHI Weather
Strengths to defend, gaps to attack
Core Strengths
- Strong 'Storm Team 10' local brand trust
- Direct integration with WTHI News 10 live streaming
- Hyper-local focus on Wabash Valley closings and delays
Critical Frictions
- Lower technical update frequency compared to Nexstar rivals
- Low volume of App Store ratings (30 total)
- Reliance on ad-supported model without premium features
Growth Levers
- Incorporate user-generated content (weather photos/videos) to boost engagement
- Improve technical stability to match WTWO's performance
- Leverage TikTok presence to drive younger demographic app installs
Market Threats
- WTWO's 'Weather Rate' certified accuracy platform
- Nexstar's centralized digital product team providing higher stability
- Regional Indianapolis apps (WTHR/FOX59) encroaching on the local market
What are the next best moves?
Increase technical update frequency to match WTWO
Competitor Analysis identifies WTWO's higher technical stability and frequent updates as a key 'Nemesis Win'.
Promote 'Live News Streaming' as the primary differentiator in App Store screenshots
Feature Analysis identifies this as a key 'Target App Win' over local rivals who may not have the same market-leading news integration.
Implement an in-app prompt to increase rating volume
The app only has 30 ratings despite being active since 2017, limiting its visibility and perceived reliability compared to national peers.
Feature Gaps vs Competitors
- Weather Rate certified accuracy platform (available in WTWO Weather)
- Advanced 'Live Doppler 13' radar technology (available in WTHR Weather)
- Interactive 'Futurecast' 24-hour modeling (available in FOX59 Weather)
Key Takeaways
WTHI Weather owns the local trust 'moat' in Terre Haute, but it is at risk of losing utility-focused users to WTWO due to Nexstar's superior technical infrastructure. To win, the PM must ensure the app's performance matches its brand heritage while aggressively marketing its exclusive live news integration.
Where Is It Heading?
Stable
Last updated March 2026 — indicates active maintenance and investment in current technology.
Maintenance-focused updates — recent logs show stability focus rather than aggressive feature expansion.