Stupid Simple Macro Recipes is a meal planning and recipe generation app for macro-trackers on iOS and Android.
The App DNA
What makes this app unique?
It removes the cognitive load of calculating macro-compliant meals by generating recipes and meal plans that sync directly to the user's food log.
For Fitness-focused individuals tracking macros or following keto diets who want to reduce the manual effort of meal planning and food logging.
What does it look like?
Key features
Matches recipes to user-selected protein, carb, vegetable, and cuisine preferences with macro-filtering.
Generates new recipes from scratch based on user-selected ingredients and macro targets.
Saves recipes directly to the Stupid Simple Macro Tracker food log without manual entry.
How much does it cost?
The freemium model uses daily usage caps on AI features to drive conversion to unlimited Premium access.
Velocity
Maintenance developmentUX improvementsShow more...
With only 2 distinct versions in the analyzed window and a latest update 11 days ago, the app maintains a maintenance-level cadence. The development trend is stable, focusing on minor quality of life adjustments rather than significant feature expansion. The latest release introduced improved recipe formats and sharing capabilities, though the overall frequency remains low. The app is currently in a maintenance phase, shipping infrequent updates primarily to address usability.
Who built it?
Venn Interactive
5 apps tracked · Health & Fitness
Stupid Simple Macro Tracker
Stupid Simple Macro Tracker
Stupid Simple Keto Diet App
Stupid Simple Keto Diet AppUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate keto-friendly recipe database provides delicious meal options that are easy for home cooks to prepare.
How are ratings & reviews evolving?
What users say, by theme
- Keto-friendly recipe database provides delicious meal options that are easy for home cooks to prepare
- Technical instability causes pages to freeze and prevents users from scrolling or opening recipe content
2 of 2 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Stupid Simple Macro Recipes
How's the Health & Fitness market?
Stupid Simple Macro Recipes maintains a niche position in the Health & Fitness category, currently holding a 4.24 rating across 41 total ratings. The reliance on a companion app for full utility creates a high barrier to entry for users not already within the Venn Interactive ecosystem.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Stupid Simple Macro Recipes
Where is it heading?
The market for AI-assisted meal planning is consolidating, and Stupid Simple Macro Recipes is currently exposed due to technical instability. Unless the team prioritizes stability over new feature expansion, the app risks losing its user base to more reliable competitors.
- Frequent freezing and navigation failures prevent users from accessing core recipe content, which directly erodes the daily active habit.
The SWOT
- One-tap sync mechanism with the companion tracker app creates a sticky, multi-app workflow.
- Expansion of the recipe database into non-keto niches could capture a broader segment of the macro-tracking market.
Next best moves
Rebuild core navigation and content loading mechanisms because technical instability is the #1 churn risk → improve retention
The counter-intuitive read
The app's reliance on a companion tracker is a strength, not a weakness…
Read the full takeBottom line
Technical instability currently prevents the app from delivering on its core value proposition of simplicity. Addressing these navigation failures is the only way to unlock the retention potential of the one-tap sync workflow.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
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