Super Color® - Paint by Number
By Alto Social
Super Color® is a paint-by-number digital art app for adults, available on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive friction of artistic creation by providing a guided, number-coded interaction loop that serves as a stress-relief tool.
For Adults seeking stress-relief activities through simple, guided digital art creation.
What does it look like?
Key features
Original, non-stock artwork provided for coloring tasks.
New coloring pages added to the library every day.
How much does it cost?
Freemium model uses a subscription gate for advanced access, with payment processed via Apple App Store account.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
Super Color® currently operates on a maintenance cadence, with only one release identified in the recent window. The latest version focuses exclusively on minor stability improvements and coloring experience refinements rather than new content or features. Development appears stable but limited, with no evidence of a recurring live-ops schedule or significant feature expansion. The current release frequency is approximately 0.07 releases per week.
Who built it?
Alto Social
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Super Color® - Paint by Number
How's the Entertainment market?
Super Color® holds a 4.74-star rating across 113,121 total ratings on the App Store. The lack of recent major updates suggests a stable, maintenance-focused position rather than an aggressive growth phase.
The rivals identified
The Analyst's Read
Key takeaways for Super Color® - Paint by Number
Where is it heading?
The digital art category is shifting toward higher-frequency content updates and social-sharing features. Super Color® remains stable due to its original content library, but the lack of recent major releases leaves it exposed to rivals that can iterate faster. The PM should focus on content-delivery consistency to maintain the current rating baseline.
- The 35-day update gap indicates a maintenance-mode posture, limiting the app's ability to respond to competitive feature shifts.
- The 4.74-star rating across 113,121 ratings confirms the core guided-coloring loop remains effective for the existing user base.
The SWOT
- Hand-drawn library creates a barrier against generic stock-asset rivals
- Localized pricing tiers could capture underserved high-ARPU segments
Next best moves
Ship a consistent weekly content-update cadence because the current 35-day gap signals maintenance mode → increase repeat-open frequency.
The counter-intuitive read
The app's reliance on hand-drawn content is a…
Read the full takeBottom line
Super Color® relies on its original content library to retain users, but the current maintenance-mode release cadence leaves the app vulnerable to rivals with faster live-ops cycles. Prioritizing a consistent update schedule would defend the current rating baseline against churn.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Super Color® suitable for casual users?
Does Super Color® require a subscription?
What makes Super Color® different from other coloring apps?
Are there free alternatives to Super Color®?
Sources
- [1] App Store
- [2] Developer website, source
Report last updated