Report updated Apr 17, 2026
Super Mario Run Stickers
For casual gamers and Mario fans looking for a mobile-optimized, bite-sized platforming experience that can be played on the go.
Super Mario Run Stickers is an established stickers app that is free with in-app purchases. With a 3.9/5 rating from 1.7M reviews, it shows polarized user reception. Users particularly appreciate gameplay quality, though paywall/monetization remains a common concern.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Optimized control scheme allowing users to play by tapping with a single hand while Mario runs forward.
A series of 10 very short, randomized courses played in quick succession with bonus games.
A creative mode to build and decorate a custom kingdom using items and Toads collected in other modes.
Asynchronous multiplayer challenge mode where players compete for high scores and recruit Toads.
How much does it cost?
- Free trial of limited courses and modes
- One-time purchase to unlock all worlds and full game features
Uses a 'try-before-you-buy' model rather than recurring subscriptions, focusing on a single conversion point to unlock the full experience.
Who Built It?
Nintendo Co.
Extending iconic console franchises to mobile platforms while providing essential ecosystem utilities for the global Nintendo community.
Portfolio
13
Apps
What other apps does Nintendo Co. make?
Explore the full Nintendo Co. report
Portfolio breakdown, audience, momentum, and every app published by Nintendo Co..
What do users think recently?
High confidence · Latest 100 of 1.7M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate gameplay quality, but report paywall/monetization and app deletion/ux issues.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Super Mario Run Stickers?
How's The Stickers Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Super Mario Run Stickers
Strengths to defend, gaps to attack
Core Strengths
- Strong global IP (Mario)
- High-quality, fluid one-handed mechanics
- Unique Kingdom Builder creative mode
- Massive existing user base (1.6M+ ratings)
Critical Frictions
- Monetization transparency (perceived bait-and-switch)
- Technical UX issues with sticker deletion
- Significant iOS update lag (last updated 2017)
Growth Levers
- Integration of animated stickers (competitor advantage in Sonic/Disney)
- UGC integration to counter platforms like Sticker.ly
- Search-based sticker discovery (GIPHY model)
Market Threats
- UGC sticker platforms bypassing official paid content
- Third-party sticker makers with better utility (background removal)
- Negative brand sentiment from monetization friction
What are the next best moves?
Revamp Paywall Transparency
High-frequency 'bait and switch' complaints indicate a major disconnect between store listing expectations and the actual trial limits.
Fix Sticker Deletion UX
Recurring complaints about being unable to delete the sticker pack are damaging the app's perceived trustworthiness and UX quality.
Synchronize iOS/Android Feature Parity
Android version was updated in 2026 while iOS has been stagnant since 2017, risking technical obsolescence on Apple devices.
Feature Gaps vs Competitors
- Animated 'reaction' stickers (available in Sonic the Hedgehog Stickers)
- Search-based discovery (available in GIPHY)
- User-generated content/sharing (available in Sticker.ly)
- Background removal/custom creation tools (available in Sticker Maker Studio)
Key Takeaways
Super Mario Run Stickers succeeds on the strength of its IP and core mechanics but is currently being throttled by a Frustrated user base due to poor monetization transparency. If I were the PM, I would prioritize a technical fix for the sticker deletion issue and re-evaluate the store messaging to clearly define the 'trial' nature of the free download to mitigate 'bait and switch' sentiment.
Where Is It Heading?
Mixed Signals
Android v3.4.0 updated Mar 2026 — indicates active maintenance and feature investment on the Google Play platform.
iOS v1.2.1 last updated Jan 2017 — suggests the Apple version is in maintenance mode or abandoned.
Frustrated mood regarding paywall — high-frequency complaints about the 4-level limit suggest the conversion model is hurting brand sentiment.