Super Mario Run Stickers is a messaging sticker pack for iOS users featuring characters from the Mario franchise.
Product velocity
Maintenance
Daily rank 🇺🇸
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Stickers
Sentiment
3.9
1.7M reviews
Nemesis
Angry Birds Stickers
The App DNA
What makes this app unique?
It serves as a low-friction brand touchpoint that keeps the Mario franchise visible within daily messaging habits.
For Casual mobile gamers and Mario franchise fans.
What does it look like?
Key features
Mario-themed assets for iMessage.
How much does it cost?
The app is a free brand-extension tool with no monetization.
Velocity
Maintenance developmentseasonal eventsperformanceShow more...
Super Mario Run Stickers operates in a maintenance state, with the latest release occurring 138 days ago. The development history shows extreme inactivity, particularly on iOS where the last update occurred over 3,400 days ago. Recent activity is limited to minor bug fixes and event-related adjustments, indicating no significant feature development. The cadence remains well below the threshold for active or steady development.
Who built it?
Nintendo Co.
13+ apps tracked · Stickers
Super Mario Run
Nintendo Today!
Nintendo Switch App
Hello, Yoshi!
Mario Kart Tour
Animal Crossing: Pocket Camp C
Nintendo Switch Parental Cont…
Nintendo Music
Nintendo Store
Fire Emblem Shadows
Hello, Mario!
8-bit Super Mario StickersUser Sentiment
What do users think recently?
Users report: Fresh user feedback skews mixed. Users appreciate fluid and satisfying movement mechanics make the core platforming experience feel rewarding for mobile players and the absence of gacha mechanics and intrusive advertisements creates a clean experience for dedicated platformer fans, but report the paywall after the first few levels creates a negative bait and switch perception for new users.
How are ratings & reviews evolving?
What users say, by theme
- Fluid and satisfying movement mechanics make the core platforming experience feel rewarding for mobile players
- The absence of gacha mechanics and intrusive advertisements creates a clean experience for dedicated platformer fans
- Users report: The paywall after the first few levels creates a negative bait and switch perception for new users
64 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Super Mario Run Stickers
How's the Stickers market?
The app maintains a legacy presence on the iOS App Store with over 1,200 ratings. Its lack of updates since 2017 signals a shift toward maintenance-only status.
Read the market outlookThe rivals identified
By Rovio Entertainment Oyj
A major mobile-first gaming IP that competes for the attention of casual gamers using stickers to express emotion.
- Highly expressive character faces specifically designed for emotional shorthand
- Leverages a mobile-native audience that is more likely to use iMessage extensions
Disney Stickers: Mickey & FrieContenderSSonic the Hedgehog StickersContenderPPAC-MAN StickersContenderUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Super Mario Run Stickers
Where is it heading?
The market for branded sticker packs is largely saturated, and the app's current posture is neutral. Continued maintenance is required to ensure the app remains available as a brand asset, but no growth is expected without a major refresh.
- The app remains in maintenance mode with no active feature development, serving as a static brand touchpoint for the Mario franchise.
The SWOT
- Brand recognition drives organic discovery
- Cross-platform sticker expansion
Next best moves
Audit OS compatibility because the app has not been updated since 2017 → prevent store removal
The counter-intuitive read
The app's lack of updates is a strategic choice to avoid technical debt…
Read the full takeSince the last report: The app has pivoted from a functional freemium game to a static, free-to-use sticker pack with no active development. This transition is marked by the removal of all core gaming modes and a decline in stability following the latest update.
Bottom line
Maintaining the sticker pack as a legacy asset is a low-cost strategy, but the lack of updates risks technical obsolescence that could damage the Mario brand's reputation for quality.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Super Mario Run Stickers free to use?
Does this app include the full Super Mario Run game?
Will there be new stickers added to the app?
Sources
Report last updated