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Supplement Scanner - InSup vs its rivals

Side-by-side comparison against Supplement Scanner - InSup's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Supplement Scanner - InSup
This App
California WIC App
Nemesis
Olive - Holistic Food Scanner
Contender
WIC Connect
Contender
Georgia WIC
Contender
Healthy Savings
Contender
Persona Nutrition
Peer
Indian Weight Loss Diet
Peer
Sund med Duer
Peer
Always Fit - Viva mais
Peer
Core Identity
DeveloperAIBYCDPHGiga Studios, IncState of Michigan - Department of Technology, Management and BudgetGCOM Software IncSolutran, Inc.Vitamin Packs, Inc.Snatch Education (OPC)Private LimitedHenrik DuerALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDA
CategoryLifestyleEducationHealth & FitnessHealth & FitnessEducationHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & Fitness
PlatformiOSAndroid, iOSiOS, AndroidAndroid, iOSiOSiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSiOS, Android
Store Metrics
Rating4.6 / 54.9 / 54.8 / 51.3 / 52.8 / 54.3 / 53.4 / 54.7 / 55.0 / 55.0 / 5
Ratings Count23269,10132,473462332,8161271,870165
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 21, 2025May 31, 2019Jan 24, 2025Jan 22, 2018Nov 5, 2025Apr 26, 2017Aug 19, 2018Aug 25, 2023Dec 10, 2024Jun 3, 2025
Last UpdatedDec 23, 2025Apr 13, 2026May 17, 2026Apr 17, 2025Mar 18, 2026May 5, 2026Feb 20, 2026Oct 14, 2025May 19, 2026May 14, 2026
Sentiment & Reviews
Sentimentnegativepositiveterrible-mixed-negative---
Score25/10085/10020/100-50/100-35/100---
Praises
  • Visualizing supplement ingredients via photo capture provides clarity for health-conscious users
  • Cost-saving potential by identifying ineffective or overpriced supplement products
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  • Educational content regarding healthy food swaps provides significant value for users
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  • Personalized vitamin packs provide a convenient and cost-effective alternative to purchasing individual supplement bottles
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Complaints
  • Aggressive paywall implementation prevents access to core supplement scanning features
  • Inaccurate supplement database results lead to frequent product not found errors
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  • Aggressive paywalling after lengthy onboarding prevents users from testing core functionality
  • Technical login failures and developer errors prevent access for paying subscribers
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  • UI/UX friction
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  • Navigation regressions post-update make managing subscriptions and changing shipping dates difficult for long-term users
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Requests--
  • Implementation of a free tier supported by advertisements instead of mandatory subscriptions
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  • Apple Health integration would allow for automated tracking of daily vitamin consumption
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Strategic Intel
Strengths
  • Specialized evidence-based scoring model for supplements
  • Photo-first UX optimized for label reading
  • Official state-sanctioned status drives high trust among program participants
  • Direct integration with government-verified benefit data provides a unique utility barrier
  • Lab-tested contaminant reports function as a proprietary data moat
  • Seed oil-free restaurant map provides a unique B2C utility
  • Official state-verified eligibility data provides authoritative status that third-party apps cannot replicate.
  • Government-backed trust provides high-intent user base
  • Program-specific compliance ensures accurate WIC-approved item lists
  • Patented Guiding Stars nutrition rating system provides an objective, science-backed filter for grocery shopping
  • B2B distribution model secures a captive, pre-qualified user base
  • Subscriber-exclusive coaching increases switching costs via human-expert integration
  • Personalized vitamin packs provide clear value-add over individual supplement purchases
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Weaknesses
  • High failure rate of scanner database
  • Restrictive paywall blocks core utility for free users
  • 0.9★ Android-iOS rating gap indicates poor performance on the Android base
  • Lack of allergen detection limits utility for high-risk families
  • 0.23★ Android-iOS rating gap indicates platform-specific technical instability
  • Aggressive paywalling causes immediate user churn
  • 1.3★ iOS rating reflects severe technical instability and UI regressions that prevent consistent usage.
  • 2.8-star rating indicates poor UI stability
  • Manual scanning process lacks AI-driven automation
  • 0.9★ Android-iOS rating gap signals significant parity issues on the Android build
  • Lack of integrated appointment management forces users to switch apps for benefit-related tasks
  • 3.37 rating on iOS indicates severe friction post-update
  • Persistent login failures force re-authentication during every interaction
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Pricingsubscriptionfreefreemiumfreefreefreesubscriptionfreesubscriptionfree
MomentumMaintenanceMaintenanceSteadyMaintenanceMaintenanceMaintenanceMaintenance-IntenseIntense
Update Cadence1 versions, 1 majors/6mo5 versions, 4 majors/6mo, ~64d avg5 versions, 2 majors/6mo, ~41d avg5 versions, 2 majors/6mo, ~140d avg1 versions2 versions, ~1d avg2 versions, ~0d avg-5 versions5 versions

Compare Supplement Scanner - InSup head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Supplement Scanner - InSup, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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