Report updated Apr 24, 2026

Overview · Full Intel report in progress

Tape Measure® is an established utilities app that is free with in-app purchases. With a 4.6/5 rating from 44K reviews, it shows polarized user reception.

What is Tape Measure®?

Tape Measure® is an augmented reality utility app that provides a comprehensive suite of measurement and spatial analysis tools. It enables users to perform tasks ranging from basic distance and angle measurements to complex floor plan creation and virtual furniture visualization.

Current Momentum

v1.3 · 5mo ago

Steady

Last updated 162d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

AR Measurement SuiteStandard

Utilizes augmented reality to measure distances, surfaces, angles, and human height.

Floor Plan & LibraryStandard

Allows users to generate perimeter floor plans and save them within a dedicated library.

Spatial VisualizationStandard

Includes virtual furniture, TV sizer, and painting tools to preview how items fit into a physical space.

Utility ToolsStandard

Provides integrated hardware-like tools including a laser level, bubble level, and stud finder.

How much does it cost?

Freemium

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Tape Measure®?

How's The Utilities Market?

How does it evolve in the Utilities market?

Rank progression

13 active rankings tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Tape Measure®

Key Takeaways

While the app offers a broad range of AR measurement features, recent user feedback highlights significant friction regarding the transition from a free model to a subscription-based paywall.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tape Measure®, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Tape Measure® Intelligence Report.” Updated Apr 24, 2026. https://marlvel.ai/apps/tape-measure

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