MARLVEL

That Counts Today vs its rivals

Side-by-side comparison against That Counts Today's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

That Counts Today
This App
My Diary - Daily Diary Journal
Nemesis
Unicorn Diary (with password)
Contender
DayGram - One Line a Day Diary
Contender
MiiBook Journal: Private Diary
Contender
daplit: Sticker Journal & Zine
Contender
Question Diary
Peer
My Journal: Gratitude Diary
Peer
Holoholo: Daily Memories
Peer
4rabet
Peer
Core Identity
DeveloperTRISTAN ROBERT NOHRERDairy App & Notes & Audio Editor & Voice RecorderZipoAppsEUIHYUNG JUNGnosukePin Your Memory LLCPIONEBlueLeaf TechFor Pedestrians LLC.Jake Biele
CategoryLifestyleLifestyleUtilitiesLifestyleLifestyleLifestyleLifestyleLifestyleHealth & FitnessSports
PlatformiOS, AndroidAndroidAndroid, iOSiOS, AndroidAndroid, iOSiOSiOSAndroidAndroid, iOSAndroid
Store Metrics
Rating0.0 / 54.8 / 54.4 / 54.5 / 54.7 / 54.5 / 54.4 / 54.3 / 54.4 / 53.2 / 5
Ratings Count01,239,00913923032421841961210
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 1, 2026Sep 5, 2020Nov 16, 2020Jun 12, 2015Jul 18, 2023Mar 8, 2026Jul 22, 2017Oct 29, 2025Jun 13, 2024Feb 23, 2026
Last UpdatedMay 2, 2026Apr 30, 2026Dec 29, 2024May 5, 2026Mar 28, 2026May 3, 2026Jan 19, 2026May 11, 2026Feb 5, 2025Feb 24, 2026
Sentiment & Reviews
Sentiment---positive------
Score---82/100------
Praises---
  • Minimalist design and clean interface foster a calming experience for daily journaling habits
------
Complaints---
  • Inconsistent PDF export quality makes archived entries difficult to read or print
------
Requests---
  • Expanded media support including color photos and multiple image attachments per entry
------
Strategic Intel
Strengths
  • Minimalist one-entry constraint reduces cognitive load [Product Design]
  • Offline-first storage ensures data privacy [Security Architecture]
-
  • Unicorn-themed comic collection functions as a unique engagement hook
  • Biometric security provides a baseline trust mechanism
  • High-frequency push notifications sustain daily habit formation
  • E-Ink aesthetic reduces cognitive load for daily writing
  • One-time purchase model builds long-term user trust
  • Privacy-first design via biometric and passcode locks
-
  • Minimalist design philosophy reduces cognitive load for quick journaling
  • Curated sticker sets provide a cohesive aesthetic
  • Non-gamified interface appeals to users avoiding notification-heavy apps
  • Annual reflection mechanism creates a unique emotional hook for long-term retention
  • Cloud-sync architecture enables multi-device access
-
  • Automated background tracking creates a low-friction retention loop
  • On-device privacy architecture functions as a trust barrier
-
Weaknesses
  • Subscription-only model creates high conversion friction [Pricing Strategy]
  • No biometric locking mechanism [Privacy Feature Gap]
-
  • Premium tier at $4.99/week sits above the category median
  • Lack of PDF export limits long-term memory preservation
  • 0.16 rating gap between iOS and Android platforms
  • PDF export legibility issues reported by users
  • Limited font scaling hinders accessibility for power users
  • Application instability during export tasks
-
  • Zero monetization strategy limits long-term development
  • Lack of cloud-sync prevents cross-device usage
  • No habit-tracking features reduces daily active habit
  • Manual daily input requirement creates high friction
  • Lack of monetization limits development resources
  • No AI-driven synthesis of historical entries
-
  • Lack of visible biometric security features
  • No structured gratitude or wellness prompts
-
Pricingsubscriptionfreefreemiumfreemiumfreefreefreefreefreefree
MomentumMaintenance-ZombieMaintenanceActiveMaintenanceZombie---
Update Cadence2 versions, 1 majors/6mo, ~9d avg-2 versions, ~305d avg2 versions, 1 majors/6mo, ~3d avg5 versions1 versions, 1 majors/6mo5 versions, ~383d avg---

Compare That Counts Today head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by That Counts Today, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0