THE BODY SHOPv1.1.0

Released December 6, 2022Redesign

iOS

The latest redesign update resulted in a 0.27 star decline in average rating on iOS. Persistent localization errors and new user concerns regarding data security indicate the update failed to address core usability issues.

What changed

UXUpdated the app icon
UXUpdated the app loading image
UXGeneral design changes

Reception

43/ 100 impact scoreNegative

What didn't

UX
no evidence
The redesign failed to improve the average rating, which dropped from 1.27 to 1.0 stars.

Marlvel takeaways

Address persistent localization failures where the interface defaults to Korean instead of the USA region.
Investigate user reports regarding potential phishing or unauthorized personal data scraping to mitigate security concerns.
Prioritize core usability fixes over aesthetic changes, as the current design update did not resolve existing barriers.

Original release notes

앱 아이콘 변경
앱 로딩 이미지 변경, 디자인 변경