The Economic Times is a business news app for Indian investors and professionals, offering live market data and financial analysis.
Product velocity
Unknown
Daily rank 🇺🇸
—
News
Sentiment
4.4
1k reviews
Nemesis
CNBC: Stock Market & Business
The App DNA
What makes this app unique?
Users hire the app to track domestic financial indices like Sensex and Nifty, relying on its investigative depth to make informed investment decisions.
For Investors, business professionals, and individuals tracking Indian financial markets and economic policy.
Key features
Real-time tracking of Sensex, Nifty, and stock quotes.
Access to investigative journalism and curated investment ideas.
Syncs stories for access without an active data signal.
How much does it cost?
Freemium model uses ETPrime as a pay-gate to monetize high-value financial content while maintaining broad reach via ad-supported news.
Velocity
Steady developmentShow more...
Who built it?
Times Internet
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Times Prime:Premium Membership
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What do users think recently?
Review voice lately leans mixed. Users appreciate reliable and comprehensive financial reporting provides high value for global business news readers.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Reliable and comprehensive financial reporting provides high value for global business news readers
- Aggressive email and notification spam persists despite multiple user attempts to unsubscribe
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for The Economic Times
How's the News market?
The Economic Times maintains a strong domestic presence in the Indian finance category, though its #2 grossing rank in India is pressured by global competitors. The gap between its free-tier reach and premium-tier monetization indicates a need to resolve ad-friction for subscribers.
Read the market outlookThe rivals identified
By Versant Media LLC
Dominates the business news niche with massive scale and a high-frequency release cadence that keeps the app ahead of competitors.
- Integrates real-time stock market data directly into the news feed for immediate financial context.
- Offers deep-dive video segments and live market coverage that creates a high-retention media ecosystem.
- Maintains a consistent release schedule that ensures high stability and rapid feature iteration for users.
Bloomberg: Business News DailyContender
The Economist - World NewsContender
Financial Times: Business NewsContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Economic Times
Where is it heading?
The market for business news is consolidating around platforms that bridge the gap between news and actionable trading data. The Economic Times remains advantaged in domestic Indian markets, but its failure to resolve basic subscription friction leaves it vulnerable to global rivals who offer a more polished, ad-free experience.
- Persistent notification spam and premium-tier ad friction erode user trust, which compounds the churn pressure from global financial news competitors.
- Reliable financial reporting remains a strong retention anchor, providing a stable foundation for potential monetization improvements in the coming quarters.
The SWOT
- Localized Sensex/Nifty coverage creates a domestic moat
- ETPrime investigative content drives high-intent subscription conversion
- Segmented content discovery for beginners and students
- Wearable integration for real-time market alerts
Next best moves
Audit notification opt-out logic because spam is the top complaint → reduce churn.
+ 1 more prioritized moveThe counter-intuitive read
The app's aggressive notification strategy is not a failure of design…
Read the full takeFeature gaps
Real-time stock market data integration (available in CNBC but missing here) +1
Since the last report: The app moved to a freemium model and now faces significant retention pressure due to aggressive monetization and notification tactics.
Bottom line
The Economic Times holds a strong domestic lead through localized financial reporting, but persistent notification spam and premium-tier ad friction threaten its retention, so the PM must prioritize fixing subscription-status logic to prevent churn to global competitors.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated