The Real Yellow Pages - YP vs its rivals

Side-by-side comparison against The Real Yellow Pages - YP's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperThryv, Inc.TripadvisorGasBuddy Organization IncKAYAKSkyscannerPayByPhone Technologies Inc.GooglePriority Pass LtdBetter Optima LLC
CategoryTravelTravelTravelTravelTravelTravelTravelTravelTravel
PlatformiOSiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.6 / 54.8 / 54.7 / 54.8 / 54.8 / 54.8 / 54.0 / 54.8 / 53.0 / 5
Ratings Count43,207466,164447,386485,771492,543723,07446,310478,8632
PriceFreeFreeFreeFreeFreeFreeFreeFree$1.99
Release DateFeb 11, 2019Feb 5, 2019Dec 17, 2010Feb 28, 2009Feb 17, 2011Jul 15, 2011Oct 27, 2008Dec 10, 2010May 16, 2025
Last UpdatedNov 4, 2025Apr 29, 2026Apr 24, 2026May 12, 2026May 12, 2026Apr 30, 2026Mar 25, 2026May 18, 2026Sep 15, 2025
Sentiment & Reviews
Sentimentterribleexcellentnegativemixednegativenegativemixedterriblenegative
Score15/10085/10015/10045/10035/10035/10045/10022/10025/100
Praises
  • Long-term users appreciate the historical utility of the business directory for finding contact information
  • Travel planning utility remains high due to reliable and accurate local information sources
  • Real-time gas price tracking provides tangible savings for daily commuters
  • Cross-airline search functionality helps users identify the most cost-effective travel itineraries
  • Comprehensive flight search results provide travelers with diverse options for budget-conscious trip planning
  • Parking payment convenience eliminates the need for physical coins or visiting kiosks during errands
  • Exploration of historical and current global imagery provides significant educational and personal value
  • Travelers appreciate the convenience of lounge access when the service functions as intended during international trips
  • Core gameplay mechanics provide an enjoyable experience for casual players during short sessions
Complaints
  • Removal of the gas price comparison feature frustrates users who relied on it for daily utility
  • Recent interface changes make comparing hotel prices more time consuming and less intuitive
  • Post-update technical regressions prevent app launch and cause persistent loading loops
  • Inaccurate pricing and bait-and-switch tactics occur when navigating to third-party booking sites
  • Frequent application freezing and unresponsiveness during search interactions disrupt the core booking flow
  • Hidden fees for SMS reminders and lack of transparency regarding total transaction costs frustrate users
  • Outdated satellite imagery prevents users from viewing current conditions of their local areas
  • Frequent login failures and account activation errors prevent users from accessing their digital membership cards
  • Excessive ad frequency interrupts the core gameplay loop and degrades the user experience
  • Technical performance issues including lag and instability hinder basic game navigation
Requests
  • Restoration of the gas price lookup feature to regain the app's primary value proposition
  • Improved interface efficiency for hotel price comparisons to match previous navigation speeds
  • CarPlay integration would allow for safer and more convenient price reporting while driving
  • Direct booking support to avoid the reliability issues associated with third-party travel brokers
  • In-app notification support for price alerts would eliminate reliance on external email checking
  • Integration of digital wallet payment options like Apple Pay or PayPal to avoid manual entry
  • Integration of UTM coordinates would improve utility for professional and technical mapping tasks
  • Members request a functional pre-booking feature to guarantee lounge access and avoid long wait times
  • Offline play mode requested to remove forced advertisements and improve accessibility
Strategic Intel
Strengths
  • 20-million-listing database provides foundational discovery utility
  • Established brand recognition in the directory market
  • Billion-review repository functions as a high-intent traffic magnet
  • Trip Cash rewards program creates a direct retention loop
  • AI trip builder increases session frequency
  • Crowdsourced price network creates high switching costs
  • B2B financial partnerships provide diversified revenue streams
  • Cross-platform itinerary consolidation creates a high-utility hub
  • Camera-based bag measurement provides unique pre-trip utility
  • Meta-search engine transparency drives high organic install velocity
  • Everywhere Search captures high-intent top-of-funnel travel planners
  • Global 11-language support enables rapid international expansion
  • Today View widget reinforces daily habit via home-screen visibility
  • Global scale of Street View data [Platform]
  • Superior 3D photogrammetry in urban centers [Platform]
  • Free-utility brand moat [Business Model]
  • Global network of 1,800+ lounges creates a high barrier to entry.
  • Historical TSA wait-time database provides a unique utility-based retention hook
  • Roleplay-focused interrogation scenarios differentiate the app from hyper-casual competitors
Weaknesses
  • 15 sentiment score indicates high churn risk
  • Technical instability causes search crashes
  • Inaccurate business data remains uncorrected
  • Hotel price comparison flow requires excessive clicks
  • Regional activation bugs prevent account registration
  • Mobile review submission failures
  • 0.7★ Android-iOS rating gap
  • Post-update launch failures
  • Manual fuel-log editing removal
  • 0.7★ rating gap between iOS and Android
  • Persistent bait-and-switch pricing complaints
  • Frequent search-interface freezing disrupts core booking flow
  • Inaccurate price displays at checkout erode user trust
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • SMS-fee transparency complaints drive negative sentiment
  • Lack of native digital wallet support
  • Imagery latency years behind reality [User Feedback]
  • Performance instability during long sessions [User Feedback]
  • Removal of legacy navigation tools [User Feedback]
  • Login failures in the latest version prevent basic app utility.
  • Excessive ad frequency drives high churn rates
  • Forced internet connectivity requirements prevent offline play
  • Technical performance issues and lag hinder basic navigation
Pricingfreefreefreemiumfreefreefreefreesubscriptionfreemium
MomentumZombieActiveActiveActiveActiveActiveSteadyActiveMaintenance
Update Cadence1 versions5 versions, ~4d avg5 versions, 3 majors/6mo, ~15d avg5 versions, ~8d avg5 versions, 5 majors/6mo, ~10d avg5 versions, ~5d avg5 versions, 1 majors/6mo, ~11d avg5 versions, ~15d avg5 versions, ~76d avg

Compare The Real Yellow Pages - YP head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by The Real Yellow Pages - YP, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0