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The Scottish Farmer vs its rivals

Side-by-side comparison against The Scottish Farmer's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

The Scottish Farmer
This App
Farmers Weekly
Nemesis
Farmers Guardian
Contender
agriNews Events
Peer
Queensland Country Life : News
Peer
FarmingUK
Peer
Farm Progress
Peer
Core Identity
DeveloperNewsquest Media Group LtdMark Allen GroupFarmers Guardian LTDGrupo de comunicacion agriNews SLRural Press Pty LtdAgrios LtdBarchart
CategoryMagazines & NewspapersNewsBusinessBusinessNewsNewsNews
PlatformiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidiOSiOS, Android
Store Metrics
Rating0.0 / 54.4 / 50.0 / 50.0 / 50.0 / 50.0 / 51.0 / 5
Ratings Count0900002
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJun 18, 2013Jun 11, 2013Apr 26, 2013Oct 3, 2023Sep 28, 2022Jun 20, 2023Feb 23, 2011
Last UpdatedFeb 26, 2026Jan 26, 2026May 21, 2025Apr 29, 2026Mar 4, 2026Jan 2, 2026Jul 11, 2022
Sentiment & Reviews
Sentiment-mixed----negative
Score-55/100----75/100
Praises-
  • Digital magazine format provides a convenient alternative to physical paper copies for daily reading
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  • Real-time access to local news and weather keeps agricultural professionals informed daily
  • Fast and simple interface design allows for quick navigation of agricultural market data
Complaints-
  • Lack of zoom functionality on images and classified advertisements prevents reading on standard smartphone screens
----
  • Articles failing to load or displaying as incomplete text dumps frustrate long-term users
Requests-
  • Integration of audio content like podcasts would add value to the existing digital magazine experience
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Strategic Intel
Strengths
  • Legacy brand authority dating to 1893 sustains community trust
  • Hyper-local focus on Scottish policy creates a niche barrier to entry
  • Technical advice library functions as a B2B switching-cost barrier
  • Weekly early-access cadence sustains recurring subscription revenue
  • Digital magazine library functions as a B2B distribution barrier for professional subscribers
  • Real-time market data provides daily utility for business decisions
  • Integrated Q&A platform enables real-time session interaction
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  • UK-specific directory provides high utility for local procurement
  • Established industry news authority since 2003
  • Free access model lowers entry barriers
  • B2B distribution moat via regional agricultural partnerships
  • Enterprise data integration drives high-value conversion
Weaknesses
  • Subscription-only model limits new-user acquisition
  • Lack of transactional classifieds reduces daily utility
  • Lack of zoom functionality on classifieds prevents smartphone usage
  • 0.7★ rating gap on Android suggests poor platform parity
  • No integrated classifieds marketplace creates a recurring churn risk
  • Lack of localized farm-management tools limits daily active usage
  • Zero recurring utility outside of event dates
-
  • No real-time commodity market data
  • Lack of personalized alerting services
  • No audio-based content consumption options
  • 1.0-star rating on iOS
  • Critical content-rendering failure in the latest version
  • No recent feature updates on Android
Pricingsubscriptionfreemiumfreemiumfreesubscriptionfreefreemium
MomentumMaintenanceMaintenanceZombieMaintenanceActiveMaintenanceZombie
Update Cadence2 versions, ~12d avg2 versions, ~15d avg1 versions, 1 majors/6mo2 versions, ~0d avg5 versions1 versions, 1 majors/6mo2 versions, ~777d avg

Compare The Scottish Farmer head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by The Scottish Farmer, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0