MARLVEL

The Ultimatum: Choices NETFLIX vs its rivals

Side-by-side comparison against The Ultimatum: Choices NETFLIX's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

The Ultimatum: Choices NETFLIX
This App
Mystic Messenger
Nemesis
School Life Sim
Contender
An Eccentric Girl & 15 Hotties
Contender
SuitU: Fashion Avatar Dress UP
Peer
Love Pheromone : Fantasy Otome
Peer
Phượng Hoàng Cẩm Tú
Peer
Heart's Choice
Peer
Love Under the Spotlight
New Kid
Olivia's Destiny 2
New Kid
Core Identity
DeveloperNetflix, Inc.Cheritz Co., LtdStudd Technology SolutionsNoelith,Inc.Libii HK LimitedStorytaco.incFuntap GamesHearts Choice LLCInteractive Studio Inc.Li-Ho Tseng
CategoryGamesGamesGamesAdventureGamesGamesRole PlayingGamesSimulationGames
PlatformAndroid, iOSiOS, AndroidiOSAndroid, iOSAndroid, iOSAndroid, iOSAndroidiOS, AndroidAndroidiOS
Store Metrics
Rating4.5 / 54.9 / 52.0 / 54.9 / 54.6 / 54.6 / 53.0 / 54.7 / 50.0 / 50.0 / 5
Ratings Count4,56166,346137422,3771,1186,28327100
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateDec 3, 2024Sep 2, 2016Mar 21, 2021Dec 20, 2024Jan 29, 2023Jun 1, 2022Jun 7, 2021Dec 1, 2019May 4, 2026May 9, 2026
Last UpdatedAug 12, 2025May 7, 2026Mar 21, 2021Jan 29, 2026Feb 4, 2026Jan 26, 2026Jan 22, 2026Jan 5, 2026May 4, 2026May 9, 2026
Sentiment & Reviews
Sentimentnegativepositive--negativepositive-mixed--
Score35/10075/100--35/10085/100-65/100--
Praises
  • Engaging narrative drama and suspenseful storytelling keep players invested in the core relationship outcomes
  • Absence of aggressive advertisements and pay-to-win mechanics allows for a more focused narrative experience
  • Deeply immersive narrative and character development keep players returning for years of replayability
--
  • Creative fashion design mechanics provide an engaging and addictive core gameplay loop for users
  • Frequent content updates and rotating events keep the fashion experience fresh for long-term players
  • Intense plot engagement
-
  • Immersive storytelling and character depth keep readers engaged across multiple playthroughs
--
Complaints
  • Frequent application crashes and technical instability prevent players from progressing through the narrative chapters
  • Forced romantic interactions with non-preferred genders limit player agency and break immersion for heterosexual users
  • Limited character customization and repetitive outfit options reduce the sense of personal expression in the game
  • Account bans occurring without clear justification frustrate long-term players who invested significant money
--
  • Aggressive pay-to-win mechanics in competitions alienate free-to-play users and long-term loyal players
  • Perceived regional favoritism regarding rewards creates significant resentment within the international player community
--
  • Frequent application crashes during chapter transitions and library access disrupt the reading flow
--
Requests
  • Implementation of a sexual orientation selection at the start to avoid unwanted romantic interactions
  • Addition of a dialogue skip function to improve replayability and speed up narrative progression
  • Customizable sleep hours to prevent critical chatroom misses during designated rest periods
--
  • Implementation of a tiered competition system to separate free-to-play and paying players
--
  • Chapter-based save points or rollback functionality to prevent full story restarts
--
Strategic Intel
Strengths
  • Netflix brand recognition drives immediate user acquisition
  • High-production value visuals align with streaming-era aesthetic expectations
  • Real-time chat interface creates high-frequency session habits
  • Character intimacy mechanics drive long-term emotional retention
--
  • DIY makeup tools enable unique creative expression
  • Social feed builds community-based switching costs
  • Pheromone-based class system creates unique IP identity
  • Inclusive LGBTQ+ paths capture underserved niche segments
-
  • Curated professional narrative quality sustains long-term player investment
  • Inclusive gender/orientation customization functions as a B2B-style barrier against generic romance apps
  • No-failure narrative design removes churn-inducing frustration
  • Multi-language localization enables international market penetration
  • Genre diversification expands content library beyond romance
-
Weaknesses
  • Frequent application crashes and loading loops
  • Forced romantic paths limit player agency
  • Limited character customization options
  • Account ban false positives erode user trust
  • Restrictive scheduling forces currency spend for missed content
--
  • Pay-to-win competition mechanics alienate free-to-play users
  • Lack of developer transparency regarding community concerns
  • Absence of real-time simulation mechanics
  • Limited 3D visual fidelity vs modern genre leaders
-
  • Frequent application crashes during chapter transitions
  • Lack of rollback feature forces full story restarts
  • Limited gender customization in legacy titles
  • No real-time engagement mechanics to drive daily retention
  • Static narrative structure limits replay value
-
Pricingsubscriptionfreemiumfreefreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceMaintenance-SteadyMaintenanceActive-MaintenanceMaintenance-
Update Cadence5 versions5 versions, ~20d avg-5 versions5 versions, 3 majors/6mo, ~39d avg5 versions-2 versions, 1 majors/6mo, ~58d avg1 versions-

Compare The Ultimatum: Choices NETFLIX head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by The Ultimatum: Choices NETFLIX, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0