MARLVEL

The Vitamin Shoppe - VShoppe vs its rivals

Side-by-side comparison against The Vitamin Shoppe - VShoppe's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

The Vitamin Shoppe - VShoppe
This App
Thrive Market
Nemesis
GNC LiveWell
Contender
Thorne
Contender
NOW Foods Wholesale Orders
Contender
Crate & Barrel
Peer
FINN FLARE – магазин одежды
Peer
Cazoo: Used Cars, Vans & Bikes
Peer
Koupon: Real Deals & Codes
Peer
Wattra
New Kid
Core Identity
DeveloperThe Vitamin Shoppe Inc.Thrive MarketGNCThorne ResearchMOBICrate and BarrelFINN FLAREmotors.co.ukKoupon Inc.Emcan
CategoryHealth & FitnessShoppingShoppingShoppingBusinessShoppingShoppingShoppingShoppingShopping
PlatformiOS, AndroidiOSiOS, AndroidiOS, AndroidiOSiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.8 / 54.9 / 54.5 / 51.9 / 55.0 / 54.7 / 54.9 / 54.9 / 54.9 / 50.0 / 5
Ratings Count40,298263,52610,03453112,0576,7373117,5970
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 1, 2016Feb 24, 2016Jan 20, 2011Sep 4, 2016Jul 20, 2019May 31, 2012Mar 22, 2018Jul 2, 2024Nov 29, 2023May 15, 2026
Last UpdatedMay 7, 2026May 22, 2026Apr 9, 2026May 12, 2026Jan 24, 2020Apr 27, 2026May 6, 2026May 11, 2026Jun 26, 2026May 15, 2026
Sentiment & Reviews
Sentiment---terrible-mixed-positive--
Score---15/100-45/100-90/100--
Praises---
  • High quality supplement product line keeps loyal customers returning despite the poor mobile experience
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  • User friendly interface design makes account management and credit card payments feel efficient
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  • Ease of price comparison
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Complaints---
  • Persistent loading errors and blank screens prevent users from accessing account or product information
  • Broken authentication flows prevent users from logging in or creating new accounts successfully
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  • Frequent application crashes during cart access or product viewing break the shopping flow
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Requests---
  • Persistent login sessions requested to avoid manual entry every time the app opens
-
  • Native iPad support is required to provide a functional experience for browsing furniture
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Strategic Intel
Strengths
  • 600+ physical locations enable 2-hour pickup
  • Healthy Awards loyalty program drives repeat purchase frequency
  • Membership-exclusive pricing creates high customer lifetime value
  • 90+ diet filters drive specialized user retention
  • Physical retail footprint enables immediate in-store pickup
  • Legacy brand recognition provides consumer trust
  • Clinical-grade ingredient purity builds physician trust
  • Research-based product line sustains high retention
  • Barcode-scanning interface reduces manual entry time for high-volume wholesale orders
  • Direct catalog access removes retail-facing marketing clutter, focusing the user on procurement
  • Design Trade Program locks in high-volume professional purchasing
  • AR visualization reduces high-ticket return rates
  • Registry integration drives high-intent customer acquisition
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  • AI discovery tool maps lifestyle needs to inventory, reducing search friction
  • 250,000+ vehicle aggregate creates a high-utility marketplace barrier
  • Automated minute-by-minute code validation ensures high functional accuracy
  • Real-time deal pattern analysis filters out non-performing offers
  • Direct-to-consumer sales channel bypasses third-party retail markups
Weaknesses
  • Search interface lacks granular dietary filtering
  • Notification relevance is low
  • No educational content integration
  • Shipping-only model lacks immediate gratification
  • $59.95 annual fee creates a high barrier to entry
  • 1.3★ Android-iOS rating gap on majority Android base
  • Lack of personalized dietary filtering limits retention
  • 1.9★ iOS rating reflects persistent authentication failures
  • No subscription management functionality in the mobile interface
  • High-friction onboarding requires manual PIN verification via past order history
  • Single-rating sample size indicates low adoption among the target retail base
  • Frequent cart crashes during checkout
  • Registry inventory logic failures
  • Lack of native tablet interface
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  • Revenue model relies on lead referrals rather than direct transaction margins
  • Lack of integrated dealer review system erodes buyer confidence
  • No proprietary loyalty program to drive repeat usage
  • Affiliate-only revenue model limits long-term user retention
  • Zero loyalty or retention mechanics in the current build
  • No cloud-save or account-sync features for purchase history
Pricingfreesubscriptionfreemiumfreefreefreefreefreefreefree
MomentumMaintenanceActiveMaintenanceMaintenanceZombieMaintenanceIntenseMaintenanceActiveMaintenance
Update Cadence2 versions, ~6d avg2 versions, ~8d avg2 versions, ~1d avg2 versions, ~573d avg1 versions2 versions, ~35d avg5 versions2 versions, ~3d avg5 versions, 1 majors/6mo, ~10d avg2 versions, ~3d avg

Compare The Vitamin Shoppe - VShoppe head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by The Vitamin Shoppe - VShoppe, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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