TheatreInRetail is an augmented reality application developed by Ordnance Survey for the GO Outdoors store in York. It provides an interactive 3D map experience that users can trigger via in-store markers or by projecting the map onto any flat surface.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Retail customers visiting GO Outdoors in York or users interested in interactive 3D mapping technology.
What does it look like?
Key features
Provides a digital, three-dimensional representation of the store environment.
Allows users to trigger the AR experience by scanning specific markers located within the York store.
Enables users to display the 3D map on any flat surface when not physically present in the store.
How much does it cost?
Velocity
Who built it?
Ordnance Survey
2 apps tracked · Education
OS Maps: Walk, Hike, Run, BikeUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for TheatreInRetail
How's the Education market?
The rivals identified
The Analyst's Read
Key takeaways for TheatreInRetail
Where is it heading?
Bottom line
This app utilizes augmented reality to provide an interactive, location-based mapping experience for retail shoppers.
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