Them. Us. Me.
"Them. Us. Me." is an augmented reality storytelling app for festival attendees, structured as a three-part narrative on iOS.
The App DNA
What makes this app unique?
The app serves as a digital activation for institutional partners, providing a location-based experience that drives event engagement.
For Festival attendees and individuals interested in interactive digital art and augmented reality storytelling.
What does it look like?
Key features
AR experiences triggered by physical location to guide users through a three-part story
Allows users to access the AR experience remotely without being at a specific city location
How much does it cost?
The app is distributed as a free, non-monetized artistic experience supported by institutional partners.
Velocity
Dormant developmentopaqueShow more...
The app has reached a state of total inactivity, with no updates or feature releases in over three years. The last recorded update, which focused on minor bug fixes and visual improvements, occurred 1,083 days ago. There is no evidence of ongoing development or operational support for the platform.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Them. Us. Me.
How's the Entertainment market?
"Them. Us. Me." occupies a niche position as a non-monetized artistic tool for film festivals. Its lack of updates over the last 1084 days signals a transition to a legacy project rather than an active market competitor.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Them. Us. Me.
Where is it heading?
The market for location-based AR experiences is shifting toward more robust, long-term platforms, leaving "Them. Us. Me." as a legacy project. The PM should prioritize sunsetting the app to focus resources on active development cycles.
- The lack of updates for over 1000 days indicates the project is in a terminal state, limiting its relevance for future festival activations.
The SWOT
- Location-based AR triggers drive institutional visibility for film festival partners.
- Takeaway feature removes geographic barriers to entry for remote users.
- Licensing the AR narrative engine to other cultural institutions for digital activations.
Next best moves
Sunset the app in the App Store because the project is dormant and lacks active support → reduce brand maintenance overhead
The counter-intuitive read
The app's dormancy is not a failure but a success…
Read the full takeBottom line
"Them. Us. Me." successfully fulfilled its role as a festival-specific digital activation, but the lack of updates since 2023 suggests the project has reached its natural conclusion, making a sunset the most efficient path forward.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Them. Us. Me. still active?
Can I use the app if I am not in Geneva?
Does Them. Us. Me. cost money?
Sources
- [1] App Store
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