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This Is the President

This Is the President

By THQ Nordic Mobile

This Is the President is a story-driven political management game for strategy players, featuring a branching narrative and shadow cabinet mechanics on iOS and Android.

The App DNA

What makes this app unique?

Users report: Players engage with the title to experience the satire of political power, displacing standard management sims that lack the high-stakes, illegal-mission deployment mechanism.

For Strategy and simulation gamers interested in political satire and narrative-driven management titles.

What does it look like?

Key features

Shadow Cabinet Managementedge

Recruit and manage specialists including assassins, hackers, and lobbyists to execute missions.

Illegal Mission Deploymentedge

Send specialists on missions that bypass legal channels to resolve crises or eliminate obstacles.

How much does it cost?

paidOne-time purchase at $10.99

Premium-only model at a $10.99 price point, targeting users seeking a complete experience without IAP or ad-supported mechanics.

Velocity

Dormant developmentperformanceShow more...

Development has effectively ceased, with no new feature builds or updates released in the last 314 days. The app's last update was limited to technical maintenance, specifically targeting SDK and library compatibility. Given the lack of activity across both Android and iOS platforms for nearly a year, the project currently shows no signs of active development or ongoing support.

See all version history

Who built it?

THQ Nordic Mobile

3 apps tracked · Games

Gothic ClassicGothic ClassicDisney Epic Mickey: RebrushedDisney Epic Mickey: Rebrushed
Explore the full publisher profile

User Sentiment

What do users think recently?

Recent user voice shows a frustrated sentiment. Users appreciate captivating political simulation mechanics provide a realistic and challenging experience for strategy game enthusiasts and comedic and challenging scenarios keep players engaged throughout the initial stages of the political campaign, but report broken cabinet appointment ui prevents players from assigning staff and progressing through the game campaign.

How are ratings & reviews evolving?

Google Play
3.25 · 728
App Store
3.85 · 20

What users say, by theme

What Users Love
  • Captivating political simulation mechanics provide a realistic and challenging experience for strategy game enthusiasts
  • Comedic and challenging scenarios keep players engaged throughout the initial stages of the political campaign
What Frustrates Users
  • Broken cabinet appointment UI prevents players from assigning staff and progressing through the game campaign
+ 2 more themes
What Users Want 2 requests inside

50 of 50 recent reviews analyzed · high confidence · Frustrated overall

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Unlock 2 more frustration themes and 2 user requests, each backed by review evidence.

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Competition

Competitive landscape for This Is the President

How's the Games market?

This Is the President maintains a premium position in the strategy category with a $10.99 price point. The lack of IAP-driven monetization signals a focus on narrative completion rather than long-term recurring revenue.

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The rivals identified

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The Analyst's Read

Key takeaways for This Is the President

Where is it heading?

The political simulation market is consolidating around titles with high-cadence live-ops, leaving This Is the President exposed due to its 10-month maintenance silence. Without a fix for the cabinet appointment blocker, the title will continue to lose its remaining active user base to more stable, updated competitors.

  • The cabinet appointment UI bug prevents progression, which forces players to abandon the campaign and drives the current negative sentiment trend.
  • Unresponsive customer support for game-breaking issues compounds user frustration, leading to a decline in overall sentiment and long-term retention potential.

The SWOT

Core Strengths
  • Branching narrative structure enables high replayability through diverse mission outcomes
Critical Frictions 3 weaknesses inside
Growth Levers
  • Tablet-optimized interface would capture the high-engagement strategy segment
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Pivot

Rebuild cabinet appointment UI because it is the top-reported progression blocker → restore campaign playability

+ 1 more prioritized move

The counter-intuitive read

The lack of live-ops or recurring monetization is…

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Bottom line

Fixing the cabinet appointment UI is the priority to restore basic playability, as the current progression blocker is the primary driver of negative sentiment. Addressing this will allow the core political simulation mechanics to drive retention without the current churn pressure.

Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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Sources

  1. [1] Play Store listing

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by This Is the President, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “This Is the President Intelligence Report.” Updated Oct 26, 2026. https://marlvel.ai/apps/this-is-the-president-1

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