This Or That: Filter Game is an interactive facial-recognition app for iOS that allows users to record reaction videos by tilting their heads to make choices.
The App DNA
What makes this app unique?
The app removes the friction of manual screen tapping during viral challenge recording, serving users who want to create social media content hands-free.
For Social media users interested in viral interactive challenges and content creation.
What does it look like?
Key features
Uses front-facing camera to detect head movements for binary choice selection without manual screen tapping.
Captures user reactions during the decision-making process for playback and social sharing.
Categorized content sets including Singer Showdown, Celebrity Face-Off, Brand Battle, and Food Frenzy.
How much does it cost?
The app operates as a free, ad-supported utility with no visible subscription or IAP gates in the current store metadata.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with no new feature builds or updates released in over a year. The app remains in a zombie state, as the last recorded update was 398 days ago. There is no evidence of ongoing maintenance or operational activity.
Who built it?
Matej Koval
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Savings Tracker - Money GoalsUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate the core interactive choice mechanic provides a fun and engaging experience for casual players.
How are ratings & reviews evolving?
What users say, by theme
- The core interactive choice mechanic provides a fun and engaging experience for casual players
- Automated selection logic overrides user input, preventing players from making their own choices
28 of 28 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for This Or That: Filter Game
How's the Entertainment market?
This Or That: Filter Game maintains a 4.37 rating across 679 total platform ratings, yet the lack of updates for over a year signals a stagnant competitive position.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for This Or That: Filter Game
Where is it heading?
The viral challenge market demands high-frequency content updates to maintain relevance, yet the 13-month development silence leaves This Or That: Filter Game unable to compete. Without addressing the input-override bug, the app will continue to lose the casual users who drive its ad-supported revenue model.
- Automated input-override logic forces choices, which erodes the core gameplay loop and drives consistent negative sentiment.
- The 13-month update gap indicates a lack of active feature investment, leaving the app stagnant against viral content trends.
The SWOT
- Head-tilt facial recognition differentiates the interaction loop from standard tap-based games
- Expanding the filter library with trending pop-culture themes could restore engagement
Next best moves
Fix input-override logic because it is the primary driver of negative sentiment → restore basic usability.
+ 1 more prioritized moveThe counter-intuitive read
The app's 13-month development silence is a greater…
Read the full takeBottom line
Addressing the input-override bug is the priority to restore basic usability, as the current technical failure prevents the core mechanic from functioning. Once stable, expanding the filter library will unlock the retention needed to sustain an ad-supported model.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is This Or That: Filter Game free to play?
Does This Or That: Filter Game work without internet?
What are the main complaints about This Or That: Filter Game?
Sources
- [1] App Store, source
Report last updated