Thursday Beauty is a POS and marketing platform for service-based businesses, available as a mobile application on iOS.
The App DNA
What makes this app unique?
Business owners seek a centralized system to replace manual pen-and-paper operations, but the platform's multi-year development freeze prevents it from addressing modern operational needs.
For Small to medium service-based business owners in Australia and New Zealand, particularly in beauty, health, and retail sectors.
What does it look like?
Key features
Bank-agnostic card payment processing with terminal fee waivers, serving as a primary acquisition hook.
Ensures business continuity by allowing sales and appointment management without an active internet connection.
Centralized system for tracking sales, appointments, and staff schedules across multiple locations.
How much does it cost?
The freemium model anchors users with free basic management tools, gating advanced automation and analytics behind monthly per-location subscription fees.
Velocity
Dormant developmentperformanceShow more...
Thursday Beauty has been inactive for 1,427 days, indicating the project is no longer receiving development support. The last release was a minor update focused on EFTPOS integration and general bug fixes. There is no evidence of ongoing maintenance or feature development, and the app remains in a state of long-term stagnation.
Who built it?
Thursday
3 apps tracked · Business
Thursday Events
Thursday RestaurantUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Thursday Beauty
How's the Business market?
Thursday Beauty occupies a niche in the service-POS segment, yet its 1,428-day update hiatus undermines its competitive standing. The lack of recent development activity makes it difficult to maintain parity with active rivals in the Australian and New Zealand SMB markets.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Thursday Beauty
Where is it heading?
The SMB management market is consolidating around platforms that offer high-frequency updates and deep integration capabilities. Thursday Beauty's current maintenance-only posture leaves it exposed to churn, as the lack of development prevents it from answering the evolving operational needs of its target audience.
- The 1,428-day update hiatus signals a lack of active investment, which erodes user trust and prevents the platform from competing with modern, frequently updated POS solutions.
- Stalled development velocity prevents the integration of modern API standards, which will accelerate churn as business owners migrate to more agile, feature-rich management platforms.
The SWOT
- Bank-agnostic EFTPOS integration removes vendor lock-in
- Offline-mode capability ensures business continuity
- Untapped potential in high-connectivity service markets
Next best moves
Audit current infrastructure to determine if a relaunch is viable because the product has been dormant for 1,428 days → unlock potential for market re-entry
The counter-intuitive read
The platform's long-term maintenance state is a feature, not a bug…
Read the full takeSince the last report: The platform's competitive outlook has shifted from a maintenance-focused recommendation to a terminal assessment, as the 1,428-day update hiatus is now categorized as a primary barrier to market viability.
Bottom line
The multi-year development freeze invalidates the platform's current market position, and a pivot to either a full relaunch or a sunset strategy is required to address the trust gap driving user stagnation.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Thursday Beauty still receiving updates?
Does Thursday Beauty work without an internet connection?
What are the alternatives to Thursday Beauty for salon management?
Sources
- [1] App Store, source
Report last updated