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Report updated Jun 2, 2026

Tithe.ly is a well-regarded finance app that is free with in-app purchases. With a 4.4/5 rating from 2K reviews, it maintains solid user satisfaction. Users particularly appreciate increased giving consistency, though setup friction remains a common concern.

What is Tithe.ly?

Tithe.ly is a mobile giving and church management platform for religious organizations, available on iOS and Android.

Church leaders hire Tithe.ly to consolidate donation processing and member management into a single interface, reducing the administrative burden of manual gift entry.

Current Momentum

v3.6 · today

Maintenance
  • Maintains stable 4.41 rating.
  • Ships regular stability updates.

Active Nemesis

ShelbyNEXT | Giving

ShelbyNEXT | Giving

By Ministry Brands

Other Rivals

EasyTithe
Givelify Mobile Giving App
Settle Up - Group Expenses
هكبه | Hakbah
Splitly

7-Day Rank Pulse 🇺🇸

Finance

No ranking data

FinanceGrossing

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

Mobile GivingStandard

Donors can make one-time or recurring gifts via mobile app using credit, debit, or ACH

All-Access BundleDifferentiator

Bundles giving, church management, custom apps, and website builder into a single platform

How much does it cost?

Freemium
  • Free Giving: $0/month with transaction fees
  • Church Management: $72/month
  • Mobile Church App: $89/month
  • All-Access: $119/month

Monetization relies on a zero-cost entry point for giving tools to capture market share, followed by tiered subscription upsells.

Who Built It?

Finance

Enrichment in progress

Publisher profile available very soon

What other apps does Your Giving make?

What do users think recently?

Medium confidence · Latest 100 of 118 total reviews analyzed · Based on 118 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.4/ 5
(2K)
Current version
4.5/ 5
+0.1 vs overall
(1.1K)
Main signal post-update: increased giving consistency.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate increased giving consistency, but report setup friction.

What Users Love

Increased giving consistency

What Frustrates Users

Setup friction

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Tithe.ly?

Where is it available?

Localized markets (1)

United States

How's The Finance Market?

Market outlook for this category

Available very soon

The rivals identified

Nemeses(1)

As a Ministry Brands product, this app competes directly for the same church administration and donor management market share as Tithe.ly.

Differentiators

  • Deep integration with broader church management suites provides a unified data ecosystem for church admins.
  • Legacy enterprise-grade infrastructure offers stability for large-scale religious organizations with complex accounting requirements.

Head to head

Tithe.ly should emphasize its superior mobile user experience and ease of onboarding to win over individual churches frustrated by the clunky, legacy interface of ShelbyNEXT.

Same space(4)

While focused on financial Jameya, it competes for the same mobile-first personal finance and group-based contribution market.

Differentiators

  • Specialized financial Jameya model facilitates social savings circles rather than simple one-way donation flows.
  • High localized engagement in the Middle East market creates a strong cultural moat for regional users.

This app competes for the same user base looking for frictionless, group-oriented financial transactions and debt management.

Differentiators

  • Advanced smart settlement algorithms automatically calculate the most efficient way to balance complex group debts.
  • Receipt photo storage and web-based access provide better utility for managing shared expenses over time.

Givelify is the primary direct competitor in the faith-based mobile giving space, targeting the exact same donor demographic.

Differentiators

  • Location-based giving features allow donors to instantly find and support nearby places of worship.
  • Massive scale and high review volume create a strong network effect that builds donor trust.

Also under the Ministry Brands umbrella, this app targets the same church administration and digital giving niche.

Differentiators

  • Includes specialized self-service child check-in features that provide value beyond simple financial donation processing.
  • Direct integration with comprehensive church management systems simplifies administrative workflows for church staff members.

New entrants(1)

A new entrant leveraging AI to disrupt the personal finance space, potentially drawing users away from manual contribution apps.

Differentiators

  • AI-powered receipt scanning automates expense tracking, reducing the manual effort required for financial management.

Compare Tithe.ly against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Tithe.ly

Strengths to defend, gaps to attack

Core Strengths

  • Zero-cost entry point captures market share
  • All-Access bundle increases switching costs

Critical Frictions

  • Premium tier pricing above category median
  • Dependency on transaction fees limits margins

Growth Levers

  • Education partnerships for B2B distribution
  • Expansion of wearable integration

Market Threats

  • Ministry Brands' enterprise-grade accounting features
  • Givelify's location-based network effects

What are the next best moves?

highInvest

Ship enterprise-grade reporting features because current accounting tools lack depth for large churches → increase All-Access retention

Competitor ShelbyNEXT offers superior accounting, which is a known gap in the current feature set.

Trade-off: Deprioritize the mobile kiosk UI refresh — enterprise reporting has higher revenue impact.

A counter-intuitive read

The reliance on transaction fees for the free tier is a strategic asset, not a liability, as it creates a self-funding acquisition funnel that competitors with higher fixed costs cannot replicate.

Feature Gaps vs Competitors

  • Deep enterprise-grade accounting (available in ShelbyNEXT)
  • Location-based giving (available in Givelify)

Key Takeaways

Tithe.ly dominates the entry-level church giving market through low-friction mobile tools, but it risks churn among larger organizations that require complex accounting, so the PM should prioritize enterprise-grade reporting features to defend the All-Access tier.

Where Is It Heading?

Stable

The church-giving market is consolidating around platforms that offer all-in-one management suites. Tithe.ly is well-positioned to retain its base, but it must address the accounting gap to prevent churn as its customers grow.

Consistent user reports of increased giving volume suggest the core donation loop remains highly effective for the target demographic.

Lack of advanced accounting features creates an exit path for growing churches, which directly threatens the long-term All-Access subscription revenue.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tithe.ly, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Tithe.ly pivoted its product roadmap from consumer discovery to enterprise accounting and re-aligned its competitive focus toward Ministry Brands.

shifted

Roadmap Priority Shift

shifted

Competitive Focus

declined

Rating and Sentiment Shift

added

Updated Weaknesses and Threats

Cite this report

Marlvel.ai. “Tithe.ly Intelligence Report.” Updated Jun 2, 2026. https://marlvel.ai/apps/tithe-ly

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