Tithe.ly is a mobile giving and church management platform for religious organizations, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Finance
Sentiment
4.4
2k reviews
Nemesis
ShelbyNEXT | Giving
The App DNA
What makes this app unique?
Church leaders hire Tithe.ly to consolidate donation processing and member management into a single interface, reducing the administrative burden of manual gift entry.
For Church leaders and administrators seeking to consolidate digital giving, member management, and communication tools.
What does it look like?
Key features
Donors can make one-time or recurring gifts via mobile app using credit, debit, or ACH
Bundles giving, church management, custom apps, and website builder into a single platform
How much does it cost?
Monetization relies on a zero-cost entry point for giving tools to capture market share, followed by tiered subscription upsells.
Velocity
Maintenance developmentperformanceShow more...
The app is currently in a maintenance phase, shipping only minor backend security improvements across both iOS and Android platforms. With only two releases identified in the observed data, the cadence is insufficient to suggest active feature development or live operations. The publisher is prioritizing stability and security over new user-facing functionality. Future updates are expected to continue this pattern of maintenance-focused releases.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate increased giving consistency, but report setup friction.
How are ratings & reviews evolving?
What users say, by theme
- Increased giving consistency
- Setup friction
Competition
Competitive landscape for Tithe.ly
How's the Finance market?
Tithe.ly maintains a stable presence in the Finance category with a 4.41 average rating across 2,023 total ratings. The platform's freemium model effectively captures small-church market share, though it faces pressure from enterprise-focused competitors.
Read the market outlookThe rivals identified
By Ministry Brands
As a Ministry Brands product, this app competes directly for the same church administration and donor management market share as Tithe.ly.
- Deep integration with broader church management suites provides a unified data ecosystem for church admins.
- Legacy enterprise-grade infrastructure offers stability for large-scale religious organizations with complex accounting requirements.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Tithe.ly
Where is it heading?
The church-giving market is consolidating around platforms that offer all-in-one management suites. Tithe.ly is well-positioned to retain its base, but it must address the accounting gap to prevent churn as its customers grow.
- Consistent user reports of increased giving volume suggest the core donation loop remains highly effective for the target demographic.
- Lack of advanced accounting features creates an exit path for growing churches, which directly threatens the long-term All-Access subscription revenue.
The SWOT
- Zero-cost entry point captures market share
- All-Access bundle increases switching costs
- Education partnerships for B2B distribution
- Expansion of wearable integration
Next best moves
Ship enterprise-grade reporting features because current accounting tools lack depth for large churches → increase All-Access retention
The counter-intuitive read
The reliance on transaction fees for the free tier is a strategic asset…
Read the full takeFeature gaps
Deep enterprise-grade accounting (available in ShelbyNEXT) +1
Since the last report: Tithe.ly pivoted its product roadmap from consumer discovery to enterprise accounting and re-aligned its competitive focus toward Ministry Brands.
Bottom line
Tithe.ly dominates the entry-level church giving market through low-friction mobile tools, but it risks churn among larger organizations that require complex accounting, so the PM should prioritize enterprise-grade reporting features to defend the All-Access tier.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
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