Paper Bag Cat is an animated sticker pack for iMessage featuring characters from the Toca Life series.
Product velocity
Dormant
Daily rank 🇺🇸
—
Stickers
Sentiment
3.6
825 reviews
Nemesis
Bitmoji
The App DNA
What makes this app unique?
The app provides a low-friction brand touchpoint for fans to express themselves using established Toca Life intellectual property.
For Fans of the Toca Life game series who want to use branded character stickers in their iMessage chats.
What does it look like?
Key features
Animated stickers featuring Paper Bag Cat for use within iMessage conversations. Revenue link: Brand-moat: reinforces Toca Life intellectual property presence in user communication channels.
Native sticker pack integration within the iOS Messages app interface. Revenue link: Acquisition: provides a low-friction entry point for the Toca Life universe via peer-to-peer sharing.
How much does it cost?
The app operates as a free brand-extension tool with no direct monetization or in-app purchases.
Velocity
Dormant developmentopaqueShow more...
Toca Life Paper Bag Cat has been inactive for over 3,600 days. The development momentum is non-existent, as the app has not received a functional update or feature addition in nearly a decade. The only recorded release was a minor technical adjustment to the app icon, confirming the app is in a zombie state.
Who built it?
Toca Boca AB
5 apps tracked · Stickers
Toca Hair Salon 2
Toca Hair Salon Me
Toca Boca World: Game & Play
Toca Life: Pet MoodsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Toca Life Paper Bag Cat
How's the Stickers market?
The app occupies a legacy position in the Stickers category with no recent feature updates. Its value is derived from brand recognition rather than active market competition.
Read the market outlookThe rivals identified
By Bitmoji
The dominant market leader in character-driven iMessage stickers, offering high-frequency usage and deep personalization.
Toca Life Paper Bag Cat vs Bitmoji
Disney Stickers: Mickey & FrieNemesis
GIPHY: The GIF Search EngineContender
Emoji Me Sticker MakerContender
Sticker.ly - Sticker MakerContenderSSanrio Hello Kitty StickersNemesisUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Toca Life Paper Bag Cat
Where is it heading?
The app's trajectory is stable, as it serves a niche, low-maintenance role within the broader Toca Life brand portfolio. Future relevance depends entirely on whether the developer chooses to link this sticker pack to active titles to drive discovery.
- The nine-year release gap confirms this is a legacy asset rather than an active growth lever.
- Continued availability in the iMessage store provides a passive, zero-cost brand presence for the Toca Life series.
The SWOT
- Brand-moat: reinforces Toca Life intellectual property presence in user communication channels
- Cross-promotion: linking the sticker pack to the latest Toca Life titles could re-engage dormant users
Next best moves
Sunset the app because the nine-year maintenance gap indicates it no longer serves a strategic brand purpose → reduce store clutter
The counter-intuitive read
The nine-year update silence is not a failure…
Read the full takeSince the last report: The app's classification has shifted from a functional brand-extension tool to a legacy zombie asset, with the analysis now explicitly recommending a sunset strategy due to a nine-year development hiatus.
Bottom line
Maintaining the app as a legacy brand asset is a low-cost strategy, but the lack of integration with current Toca Life titles misses a conversion opportunity for the brand's active player base.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Toca Life Paper Bag Cat free to use?
Does this app receive regular updates?
What is the purpose of this sticker pack?
Sources
Report last updated