Report updated Jun 24, 2026
Tody
For individuals and households seeking to manage cleaning routines through flexible, non-rigid scheduling and gamified motivation.
Tody is a market-leading productivity app that is free with in-app purchases. With a 4.8/5 rating from 31.4K reviews, it delivers strong user satisfaction. Users particularly appreciate task management logic allows users to track cleaning frequency without feeling overwhelmed by rigid schedules, though lack of native tablet support in landscape mode forces users to constantly rotate their devices remains a common concern.
What is Tody?
Tody is a household cleaning management app for individuals and families, structured around need-based task indicators on iOS and Android.
Users hire Tody to externalize the mental load of home maintenance, as the indicator-based system removes the guilt of missing arbitrary calendar deadlines.
Current Momentum
v6.6 · 1w ago
Maintenance- Ships regular bug fixes and optimizations.
- Maintains high sentiment across recent updates.
Active Nemesis
List ◎
By Diego de Paz Sierra
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Tracks cleaning tasks based on actual need rather than fixed calendar dates
Visualizes dirtiness and progress through a mascot-based challenge system
Automated assignment and rotation of chores among household members
How much does it cost?
- Free tier with full core functionality for single users
- Premium tier starting at $9.99/year for sync, multiple homes, and focus tools
Freemium model anchored at $9.99/year, gating collaborative features and advanced productivity tools behind the subscription.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does LoopLoop make?
What do users think recently?
High confidence · Latest 68 of 441 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate task management logic allows users to track cleaning frequency without feeling overwhelmed by rigid schedules, but report lack of native tablet support in landscape mode forces users to constantly rotate their devices.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Tody?
Where is it available?
Localized markets (10)
How's The Productivity Market?
How does it evolve in the Productivity market?
Tody maintains top 100 grossing positions across multiple international markets, signaling strong willingness-to-pay for household utility. The gap between free and grossing ranks suggests the current subscription gate successfully captures power users.
Rank progression
14 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
List ◎ competes directly with Tody by offering a simplified, list-based approach to household management that appeals to users seeking quick, frictionless task tracking.
Differentiators
- Offers native iCloud sync capabilities, providing seamless data portability across Apple devices for users.
- Focuses on list reuse and suggested items, prioritizing speed for repetitive household shopping or chores.
- Lacks Tody’s visual 'dirtiness' indicators, opting for a traditional checklist interface rather than habit-based motivation.
Head to head
Tody should double down on its unique 'dirtiness' visualization to differentiate from generic list apps that lack domain-specific intelligence.
Contenders(4)
KNOW Mobile targets the productivity space with professional-grade task and labor management, overlapping with Tody's core scheduling utility.
FOCUS competes in the productivity category by enforcing rigid, step-by-step workflows, contrasting with Tody's flexible, need-based approach.
Legend competes by offering a highly flexible, multi-pane outlining system that allows users to structure their tasks and chores with extreme granularity.
Teamwork.com targets the productivity space with advanced project management features that overlap with Tody's task-tracking functionality.
Same space(3)
This app competes for the same productivity-focused user base by offering localized calendar and event management tools.
Differentiators
- Offers deep regional holiday integration, providing utility that Tody’s cleaning-focused app does not prioritize.
- Focuses on visual customization and holiday-specific alerts rather than the task-based optimization found in Tody.
This app occupies the same productivity niche by providing calendar-based event management and recurring scheduling.
Differentiators
- Focuses on image personalization and aesthetic customization, appealing to users who prioritize visual calendar themes.
- Provides simple recurring event management, lacking the intelligent, need-based triggers found in Tody’s cleaning logic.
Saturn Calendar competes for the user's time management attention by integrating social and group scheduling features.
Differentiators
- Leverages social schedule sharing and group calendars to create a network effect among student user bases.
- Integrates school-specific schedules, capturing a niche market segment that Tody does not currently address.
Compare Tody against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Tody
Strengths to defend, gaps to attack
Core Strengths
- Indicator-based logic reduces user burnout compared to rigid scheduling
- Gamified mascot system drives daily active habits
Critical Frictions
- No native tablet landscape support
- Missing wearable companion app for quick task management
Growth Levers
- Wearable integration to capture on-the-go task management
- Tablet-native UI to improve power-user retention
Market Threats
- Amazing Marvin's behavioral psychology framework
- List-first competitors with native iCloud sync
What are the next best moves?
Ship wearable companion app because it is the top-requested feature → improve daily task completion rates
Multiple users requested wearable compatibility to improve the daily workflow.
Trade-off: Pause tablet landscape support development — wearable utility has higher daily-use frequency.
A counter-intuitive read
The app's reliance on manual check-ins is a feature, not a bug, as it forces the user to acknowledge the cleaning task, which is the core mechanism of the gamified reward loop.
Feature Gaps vs Competitors
- Native iCloud sync (available in List ◎)
- Wearable app integration (available in Amazing Marvin)
Key Takeaways
Tody succeeds by gamifying household maintenance, but the lack of hardware integration limits its utility for power users, so the PM should prioritize wearable support to defend against productivity-focused rivals.
Where Is It Heading?
Stable
The household productivity market is consolidating around apps that offer better cross-device accessibility. Tody's current mobile-first focus leaves it exposed to rivals that offer seamless wearable and tablet experiences, so the PM must bridge these hardware gaps to prevent churn among power users.
High user sentiment remains stable across the latest updates, indicating the core indicator-based logic continues to satisfy the target audience.
Persistent requests for wearable and tablet support indicate that power users are hitting friction points that competitors are beginning to address.