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Toki vs its rivals

Side-by-side comparison against Toki's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Toki
This App
Alipay - Simplify Your Life
Nemesis
SocialPay
Peer
Fontmaker - Font Keyboard App
Peer
Map My Walk: Walking Tracker
New Kid
Core Identity
DeveloperTOKI NBFI LLCAlipay (Hangzhou) Technology Co., Ltd.Golomt BankSociaaal LLCOutside Television Inc
CategoryLifestyleLifestyleFinancePhoto & VideoLifestyle
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating3.5 / 52.9 / 53.6 / 54.4 / 54.8 / 5
Ratings Count1014,01677121,002469,913
PriceFreeFreeFreeFreeFree
Release DateOct 3, 2020Oct 15, 2009Apr 5, 2017Jul 26, 2021Apr 29, 2011
Last UpdatedMay 12, 2026Apr 7, 2026May 12, 2026Apr 29, 2026May 12, 2026
Sentiment & Reviews
Sentimentmixed-mixednegativepositive
Score50/100-65/10025/10075/100
Praises
  • Convenience of centralized service management
-
  • Convenience of voice-to-text transactional features
  • Creative satisfaction from designing custom fonts provides a fun initial experience for casual users
  • Simple and reliable tracking of walking distance and time motivates daily fitness routines
Complaints
  • Technical instability and payment processing errors
-
  • Inconsistent cross-platform user experience
  • Aggressive ad frequency during the font creation process disrupts the user experience and workflow
  • Deceptive monetization practices force users to pay for features advertised as free to access
  • Technical failures and poor keyboard integration prevent the generated fonts from functioning as expected
  • Inconsistent distance and pace measurements during walks lead to user frustration and distrust
Requests----
  • Customizable audio feedback intervals for distance and time milestones during active workouts
Strategic Intel
Strengths
  • Oxygen Program gamification drives unique user engagement [Oxygen Program]
-
  • Voice-to-text API reduces daily payment friction
  • Cross-bank wallet lowers switching costs for users
  • Proprietary handwriting-to-font conversion engine drives initial acquisition
  • System-wide keyboard integration creates a potential daily-use habit loop
  • Community challenges drive daily active usage
  • Garmin integration provides technical retention hook
  • Simple interface lowers barrier to entry
Weaknesses
  • 3.5-star rating indicates persistent technical friction [Platform Rating]
  • No cloud-save or social features to drive retention [Feature Gap]
-
  • 0.21-star Android-iOS rating gap indicates platform inconsistency
  • Lack of investment tools limits user retention
  • Aggressive ad-gating during font creation causes high churn
  • Technical failure to send text instead of images limits utility
  • Deceptive paywalls drive negative sentiment
  • Inconsistent GPS measurement accuracy
  • Frequent reports of accidental activity pausing
  • Lack of walk-specific training plans
Pricingfreefreefreefreemiumfreemium
MomentumIntenseIntenseMaintenanceMaintenanceMaintenance
Update Cadence2 versions, ~1d avg5 versions2 versions, ~1d avg5 versions, ~49d avg5 versions, ~13d avg

Compare Toki head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Toki, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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