Report updated May 23, 2026
trd.by is an established news app that is completely free.
What is trd.by?
Trd.by is a local news aggregator for Trondheim residents, providing urban updates via a mobile feed.
Users hire the app to monitor local developments, but the lack of interactive utility forces them to seek weather and live updates elsewhere.
Current Momentum
v5.1 · 1d ago
Maintenance- Ships accessibility interface updates.
- Maintains static news feed model.
Active Nemesis
ABC 7 New York
By Disney
Other Rivals
7-Day Rank Pulse 🇺🇸
NewsNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
Aggregated news content focused on local events and developments in Trondheim
Updates to interface elements to improve navigation and readability
How much does it cost?
- Free access to all content
The app operates as a free-to-access distribution channel for Adresseavisen content, likely monetized via external ad-inventory.
Who Built It?
Polaris Media ASA
Providing regional news coverage to local communities across Norway. They ensure residents stay informed through localized digital reporting.
Portfolio
13
Apps
What other apps does Polaris Media ASA make?
Varden eAvis
Brønnøysunds Avis eAvis
Driva
Strilen
Sunnhordland Nyheitsapp
Agderposten
Explore the full Polaris Media ASA report
Portfolio breakdown, audience, momentum, and every app published by Polaris Media ASA.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for trd.by?
Where is it available?
Localized markets (1)
How's The News Market?
Market outlook for this category
Available very soon
Which niche is trd.by in?
to stay informed about local urban events
Explore the full Local News Aggregators niche
Every app in this space — 44 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
As a high-scale news aggregator, this app competes for the same daily active user attention by providing comprehensive local coverage and real-time alerts.
Differentiators
- Offers 24/7 live streaming capabilities that provide immediate visual context for breaking news events.
- Features advanced AccuTrack radar technology, creating a sticky utility layer that drives daily app engagement.
- Provides deep 'My News' customization, allowing users to curate specific local topics beyond general headlines.
Head to head
The target should focus on deepening community-specific content and niche local features that a global-scale competitor cannot replicate.
Contenders(4)
This app competes by offering a similar regional news experience, targeting users who prioritize localized journalism over national headlines.
Differentiators
- Utilizes a cross-platform access model that ensures consistent user experience across mobile and desktop devices.
- Employs a personalized news feed algorithm that prioritizes user-selected topics to increase retention rates.
NBC 15 competes for the same news-seeking audience by emphasizing rapid breaking news alerts and integrated weather forecasting.
Differentiators
- Includes a home screen widget that provides passive news consumption without requiring app entry.
- Features dedicated weather radar and forecast modules that serve as a primary daily utility.
This app serves as a contender due to its focus on high-quality investigative reporting and continuous live news streaming.
Differentiators
- Integrates investigative reporting segments that differentiate the app from standard headline-only news aggregators.
- Provides a customizable weather hub that allows users to tailor alerts to their specific location.
This app competes by providing a robust, video-centric news experience that prioritizes interactive maps and user-saved content.
Differentiators
- Includes a 'Save for Later' feature that encourages long-form reading and improves session depth.
- Features an interactive radar map that offers a more engaging visual experience than static weather.
Same space(3)
This app operates in the same local news niche, focusing on community-specific reporting and regional sports coverage.
Differentiators
- Focuses exclusively on hyper-local community reporting which builds strong, niche-specific user loyalty.
- Integrates multimedia content directly into the news feed to enhance the storytelling experience.
This peer competes by providing a standard local news package including weather, sports, and breaking alerts.
Differentiators
- Bundles weather updates directly with news, creating a single-stop shop for local information needs.
- Prioritizes local sports coverage to capture a specific demographic segment within the community.
This app is a direct peer, offering a simplified news delivery service focused on regional journalism and sports.
Differentiators
- Maintains a streamlined, no-frills interface that prioritizes speed of information delivery over complex features.
- Focuses on local sports coverage as a primary driver for recurring daily app engagement.
Compare trd.by against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for trd.by
Strengths to defend, gaps to attack
Core Strengths
- Direct integration with Adresseavisen editorial resources
Critical Frictions
- Zero interactive weather or live-video infrastructure
Growth Levers
- Localized event-calendar integration
Market Threats
- Regional aggregators with integrated weather modules
What are the next best moves?
Integrate local weather radar because competitors use it as a daily retention hook → increase daily active usage.
Competitor analysis shows weather modules are a primary daily utility for news apps.
Trade-off: Pause the UI accessibility audit — weather utility has a higher impact on daily retention.
A counter-intuitive read
The app's lack of features is not a failure of development, but a deliberate choice to funnel traffic to the parent company's core web properties.
Feature Gaps vs Competitors
- Live-streaming (available in ABC 7 New York)
- Interactive radar maps (available in ABC27 News)
- Save for later (available in ABC27 News)
Key Takeaways
Trd.by provides reliable local journalism, but the lack of daily-utility features like weather or live alerts limits retention, so the PM should prioritize adding a weather module to capture daily traffic.
Where Is It Heading?
Stable
The regional news market is shifting toward integrated utility hubs, leaving text-only aggregators exposed to churn. Trd.by must add interactive modules to remain relevant against competitors that bundle weather and live video.
The app maintains a steady focus on news aggregation without adding interactive features, which limits its growth potential against utility-heavy rivals.