TV Guide Australia: AusTV

TV Guide Australia: AusTV

By Sladjan Ilic

AusTV is a localized TV scheduling app for Australian free-to-air channels, available on iOS for iPhone and iPad.

The App DNA

What makes this app unique?

Users hire AusTV to manage their broadcast viewing habits across specific regional Australian markets, serving as a reliable alternative to generic or international program guides.

For Australian television viewers seeking a reliable, localized alternative to built-in electronic program guides.

Key features

Regional TV Schedulingedge

Provides localized TV listings for all Australian regions and capital cities

Program Remindersstandard

Push notifications and calendar export for upcoming show start times

AusTV Plusstandard

Removes advertisements and unlocks custom guide categories and themes

How much does it cost?

freemiumFree with adsAusTV Plus subscription (Monthly, Quarterly, Yearly)

Freemium model uses ad-supported free access to drive volume, with subscription tiers gating UI customization and ad removal.

Velocity

Maintenance developmentperformanceUX improvementsShow more...

The app has released only one update in the observed period, resulting in a maintenance-level cadence. The latest release focused exclusively on stability and UX improvements rather than new features or content. There is no evidence of live operations or active feature development. Development appears to be in a maintenance phase, prioritizing technical debt and crash resolution over product expansion.

See all version history

Who built it?

Sladjan Ilic

1 app tracked · Entertainment

Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
4.58 · 43

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for TV Guide Australia: AusTV

How's the Entertainment market?

AusTV maintains a 4.58 rating on the App Store, but its limited review count compared to international rivals like TIVIKO (66,000) signals a significant scale disadvantage in the Australian utility market.

Read the market outlook

The rivals identified

TIVIKO - TV Guide / TV program

By TIVIKO, s.r.o.

TIVIKO is a direct functional competitor that provides comprehensive TV scheduling and program management, directly challenging AusTV's core value proposition of being the primary guide for viewers.

  • Offers offline schedule caching, allowing users to browse TV listings without an active internet connection
  • Provides proactive airing reminders that ensure users never miss their favorite shows or live events
  • Includes quick watch links that bridge the gap between program discovery and actual content consumption
TV Guide Australia: AusTV vs TIVIKO - TV Guide / TV program

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for TV Guide Australia: AusTV

Where is it heading?

The Australian TV guide market is shifting toward integrated streaming discovery, and AusTV's current static-listing model is increasingly exposed. The app must pivot to a content-gateway strategy to prevent users from migrating to native streaming apps that offer both schedules and playback.

  • Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to feature-rich entrants.
  • Lack of streaming deep-links creates a friction point that pushes users toward native platform guides, eroding long-term retention.

The SWOT

Core Strengths
  • Aussie-owned brand identity builds local trust
  • 100% regional coverage for Australian channels
Critical Frictions 2 weaknesses inside
Growth Levers
  • Partner with local streaming services
  • Expand into wearable notification support
Market Threats 2 threats identified

Next best moves

1 Invest · 1 Maintain

Integrate deep-links to local streaming apps because users demand direct content access → increase session utility

+ 1 more prioritized move

The counter-intuitive read

The app's small review count is not a…

Read the full take

Feature gaps

Offline schedule caching (available in TIVIKO but missing here) +1

Since the last report: The app has pivoted its strategic focus toward streaming integration and local brand identity to counter competitive pressure from high-scale international alternatives.

Bottom line

AusTV holds its category lead through hyper-localized data but bleeds potential power users to streaming-integrated rivals, so revenue growth hinges on transitioning from a static guide to a content gateway.

Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by TV Guide Australia: AusTV, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has pivoted its strategic focus toward streaming integration and local brand identity to counter competitive pressure from high-scale international alternatives.

shifted

Strategic Roadmap Pivot

added

Competitive Scale Threat

added

Brand Identity Strength

added

Social Proof Weakness

Cite this report

Marlvel.ai. “TV Guide Australia: AusTV Intelligence Report.” Updated May 25, 2026. https://marlvel.ai/apps/tv-guide-australia-austv

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