Report updated May 25, 2026

TV Guide Australia: AusTV is an established entertainment app that is free with in-app purchases. With a 4.6/5 rating from 43 reviews, it shows polarized user reception.

What is TV Guide Australia: AusTV?

AusTV is a localized TV scheduling app for Australian free-to-air channels, available on iOS for iPhone and iPad.

Users hire AusTV to manage their broadcast viewing habits across specific regional Australian markets, serving as a reliable alternative to generic or international program guides.

Current Momentum

v4.88 · 1w ago

Maintenance
  • Maintains consistent regional data updates.
  • Quiet 3 months — stability focus.

Active Nemesis

TIVIKO - TV Guide / TV program

TIVIKO - TV Guide / TV program

By TIVIKO, s.r.o.

Other Rivals

电视节目中国:中国的电视节目(CN)
Program TV Telemagazyn
TV Guide UK British Listings
Popcorn - Movies, TV Series
IP Television - IPTV M3U
Haivision Play Pro
AE Cinemas
Burmese Tv-BStream

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

Loading...

What Are The Key Features?

Regional TV SchedulingDifferentiator

Provides localized TV listings for all Australian regions and capital cities

Program RemindersStandard

Push notifications and calendar export for upcoming show start times

AusTV PlusStandard

Removes advertisements and unlocks custom guide categories and themes

How much does it cost?

Freemium
  • Free with ads
  • AusTV Plus subscription (Monthly, Quarterly, Yearly)

Freemium model uses ad-supported free access to drive volume, with subscription tiers gating UI customization and ad removal.

Who Built It?

Entertainment

Enrichment in progress

Publisher profile available very soon

What other apps does Sladjan Ilic make?

What is the competitive landscape for TV Guide Australia: AusTV?

Where is it available?

Localized markets (1)

United States

How's The Entertainment Market?

Market outlook for this category

Available very soon

Which niche is TV Guide Australia: AusTV in?

Streaming Video Guides

to track television schedules and program times

GuideStreaming VideoGeneralHybridEstablished

Explore the full Streaming Video Guides niche

Every app in this space — 48 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.

Go deeper

The rivals identified

Nemeses(1)

TIVIKO is a direct functional competitor that provides comprehensive TV scheduling and program management, directly challenging AusTV's core value proposition of being the primary guide for viewers.

Differentiators

  • Offers offline schedule caching, allowing users to browse TV listings without an active internet connection
  • Provides proactive airing reminders that ensure users never miss their favorite shows or live events
  • Includes quick watch links that bridge the gap between program discovery and actual content consumption

Head to head

AusTV must double down on its 'Aussie-first' brand identity while prioritizing the development of proactive notification features to match TIVIKO's utility.

Contenders(4)

Popcorn competes for the same entertainment-seeking audience by offering catalog-based discovery for movies and TV series.

Differentiators

  • Features an ad-free interface that provides a cleaner, less intrusive user experience than ad-supported guides
  • Focuses on deep-dive movie descriptions and online catalogs rather than real-time broadcast scheduling

This app mirrors the core utility of AusTV but targets the UK market, representing a potential threat if they expand regional coverage.

Differentiators

  • Includes a dedicated favorite channels tab that allows for faster navigation of preferred broadcast networks
  • Supports granular region and provider selection, which is essential for accurate local TV scheduling data
Program TV Telemagazyn icon

Polska Press sp. z o.o.

1.5(13.9K)

Telemagazyn is a high-frequency update competitor that demonstrates how to scale TV guide features across large user bases.

Differentiators

  • Integrates directly with specific TV providers to offer personalized program data based on user subscriptions
  • Supports offline program downloads, enabling users to access their daily schedule without constant data usage

This app competes for the same utility-focused user base by providing structured TV program alerts and channel tagging.

Differentiators

  • Offers no-registration access, lowering the barrier to entry for users who want immediate schedule information
  • Provides simple channel tagging features that help users organize their viewing habits without complex setup

Same space(3)

Haivision Play Pro icon

Haivision Network Video, Inc.

3.0(79)

While more technical, it occupies the same video-centric ecosystem by facilitating professional-grade streaming and channel list management.

Differentiators

  • Utilizes the SRT protocol for high-quality, low-latency streaming of professional video content feeds
  • Allows for shared channel lists, which is a powerful collaborative feature for professional broadcast teams

This app serves the entertainment category by focusing on direct streaming links, overlapping with users looking for content access.

Differentiators

  • Optimized specifically for iOS performance to ensure smooth playback of direct streaming video links
  • Supports a wide array of video formats, providing flexibility for various streaming source types
AE Cinemas icon

PANDAWORKS SOFTWARE PLT

4.0(34)

AE Cinemas competes for the user's 'entertainment planning' time by managing ticketing and discovery for theatrical content.

Differentiators

  • Enables instant digital ticketing, removing the need for physical box office interactions or paper tickets
  • Integrates navigation and push notifications to guide users from discovery directly to the cinema location

Compare TV Guide Australia: AusTV against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for TV Guide Australia: AusTV

Strengths to defend, gaps to attack

Core Strengths

  • Aussie-owned brand identity builds local trust
  • 100% regional coverage for Australian channels

Critical Frictions

  • 43 total ratings limit social proof
  • No streaming app deep-link integration

Growth Levers

  • Partner with local streaming services
  • Expand into wearable notification support

Market Threats

  • International competitors with 66,000+ ratings
  • Streaming platforms building native guide interfaces

What are the next best moves?

highInvest

Integrate deep-links to local streaming apps because users demand direct content access → increase session utility

Competitor analysis shows TIVIKO wins on quick watch links, creating a feature gap that drives churn.

Trade-off: Pause the UI theme customization sprint — deep-linking has higher retention impact than cosmetic updates.

mediumMaintain

Audit notification reliability because reminders are a core retention lever → improve daily active usage

Program reminders are a standard feature; any failure here directly undermines the app's primary value proposition.

Trade-off: Same-quarter capacity available — no major lever displaced.

A counter-intuitive read

The app's small review count is not a weakness but a signal of a highly specific, loyal niche that international, high-volume competitors fail to serve with the same regional accuracy.

Feature Gaps vs Competitors

  • Offline schedule caching (available in TIVIKO but missing here)
  • Quick watch links (available in TIVIKO but missing here)

Key Takeaways

AusTV holds its category lead through hyper-localized data but bleeds potential power users to streaming-integrated rivals, so revenue growth hinges on transitioning from a static guide to a content gateway.

Where Is It Heading?

Stable

The Australian TV guide market is shifting toward integrated streaming discovery, and AusTV's current static-listing model is increasingly exposed. The app must pivot to a content-gateway strategy to prevent users from migrating to native streaming apps that offer both schedules and playback.

Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to feature-rich entrants.

Lack of streaming deep-links creates a friction point that pushes users toward native platform guides, eroding long-term retention.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by TV Guide Australia: AusTV, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has pivoted its strategic focus toward streaming integration and local brand identity to counter competitive pressure from high-scale international alternatives.

shifted

Strategic Roadmap Pivot

added

Competitive Scale Threat

added

Brand Identity Strength

added

Social Proof Weakness

Cite this report

Marlvel.ai. “TV Guide Australia: AusTV Intelligence Report.” Updated May 25, 2026. https://marlvel.ai/apps/tv-guide-australia-austv

Agent Markdown (.md)See methodologyContact support

Data licensed under CC-BY-NC 4.0