Report updated May 20, 2026

TV Program India • TV Guide (IN) is an established news app that is completely free. With a 4.3/5 rating from 66.6K reviews, it shows polarized user reception. Users particularly appreciate reliable local channel listings, though intrusive ad-supported model remains a common concern.

What is TV Program India • TV Guide (IN)?

TV Guide (IN) is a broadcast and streaming discovery app for television fans, providing channel listings and watch-link aggregation on Android.

Users hire the app to reconcile fragmented streaming availability with live broadcast schedules, reducing the time spent searching for content across multiple platforms.

Current Momentum

v1.0 · 1mo ago

Zombie
  • No major feature updates since 2013.
  • Maintains stable 4.28 Android rating.

Active Nemesis

123Play

123Play

By David Buhauer

Other Rivals

Shuffle Movies
Xciptv
Popcorn - Movies, TV Series
Disney Advertising Sales
KMPlayer
Video Saver PRO+ Player
StoReel - Movies, Dramas & TV
StoryReel: Exclusive Drama

7-Day Rank Pulse 🇺🇸

News

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Local TV ListingsDifferentiator

Customized channel schedules based on user-selected cable, satellite, or antenna provider.

Quick Watch LinksDifferentiator

One-tap deep links to streaming services based on user subscriptions.

Personalized WatchlistStandard

Tracks favorite shows and movies with automated alerts for upcoming airings.

How much does it cost?

Free
  • Free ad-supported application

Monetization relies entirely on ad-supported inventory and affiliate traffic to streaming services.

What do users think recently?

High confidence · Latest 100 of 66.6K total reviews analyzed

How did the latest release land?

Overall
4.3/ 5
(66.6K)
Current version
5.0/ 5
+0.7 vs overall
(1)
Main signal post-update: reliable local channel listings.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate reliable local channel listings, but report intrusive ad-supported model.

What Users Love

Reliable local channel listings

What Frustrates Users

Intrusive ad-supported model

What Users Want

Modern UI refresh

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

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What is the competitive landscape for TV Program India • TV Guide (IN)?

Where is it available?

Localized markets (1)

United States

How's The News Market?

How does it evolve in the News market?

The app maintains a 4.28 rating on Android with over 66,000 reviews, signaling strong legacy utility despite the lack of updates since 2013.

Rank progression

3 active rankings tracked — 30-day window

Which niche is TV Program India • TV Guide (IN) in?

Streaming Video Guides

to discover and track television program schedules

GuideStreaming VideoGeneralFreeEmerging

Explore the full Streaming Video Guides niche

Every app in this space — 48 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.

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The rivals identified

Nemeses(1)

TIVIKO is a direct functional competitor that dominates the TV guide space with a massive user base and high-frequency feature updates that mirror our core value proposition.

Contenders(4)

This app challenges our discovery features by using a gamified, social-first approach to help users decide what to watch.

Program TV Telemagazyn icon

Polska Press sp. z o.o.

1.5(13.9K)

It competes by offering deep integration with TV providers and offline capabilities, directly challenging our scheduling utility.

This app targets the same utility-driven user base by offering automated schedule management and notification features.

This app competes for the same entertainment-focused audience by prioritizing content discovery and trending media updates.

Same space(3)

Cinemark Argentina icon

Cine Hoyts

2.5(18.3K)

While cinema-focused, it competes for the same entertainment time-share by facilitating ticket purchasing and discovery.

This app targets the technical side of TV consumption, focusing on EPG support and multi-portal management.

PlayPilot competes by acting as a streaming gateway, focusing on the intersection of social discovery and platform availability.

Compare TV Program India • TV Guide (IN) against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for TV Program India • TV Guide (IN)

Strengths to defend, gaps to attack

Core Strengths

  • Established brand authority in TV listings
  • Deep integration with local cable providers

Critical Frictions

  • Legacy UI design
  • Heavy ad-supported monetization
  • Lack of feature updates since 2013

Growth Levers

  • Integrate third-party metadata APIs
  • Implement swipe-based discovery

Market Threats

  • Streaming-first discovery apps
  • Ad-free competitors siphoning casual users

What are the next best moves?

highInvest

Integrate third-party metadata APIs because 123Play's deeper film information creates a utility gap → increase session depth.

123Play's metadata integration is the primary competitive differentiator identified in the landscape analysis.

Trade-off: Pause the ad-inventory optimization sprint to prioritize metadata parity.

mediumPivot

Refresh UI to modern standards because user complaints cite dated design as a primary friction point → reduce churn.

Sentiment analysis highlights UI fatigue as a top complaint among the user base.

Trade-off: Deprioritize new content-partner integrations to focus on core interface hygiene.

A counter-intuitive read

The app's lack of updates is a hidden moat: the legacy broadcast-first audience values consistency over the feature-bloat and UI-churn seen in modern streaming discovery apps.

Feature Gaps vs Competitors

  • Deep film metadata (available in 123Play)
  • Swipe-based discovery (available in Shuffle Movies)
  • Ad-free browsing experience (available in Popcorn)

Key Takeaways

TV Guide (IN) holds its category lead through reliable broadcast listings but bleeds casual users to modern, ad-free discovery tools, so revenue growth hinges on modernizing the UI and metadata depth.

Where Is It Heading?

Mixed Signals

The market is consolidating around streaming-first discovery, leaving broadcast-only utilities like TV Guide (IN) in a defensive posture. The app must modernize its metadata and UI to retain users who now expect on-demand discovery, or it will continue to lose relevance to agile, ad-free competitors.

Lack of feature updates since 2013 leaves the app vulnerable to modern competitors, which will accelerate user churn to streaming-first discovery tools.

High rating volume on Android indicates a loyal core user base that values the reliable broadcast listings, providing a stable revenue floor.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by TV Program India • TV Guide (IN), its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app transitioned from a broken state to a stable but dated utility, with sentiment recovering as technical bugs were addressed, though ad-density remains a primary friction point.

improved

Sentiment Recovery

shifted

Complaint Focus

added

New Weaknesses

added

Competitive Landscape Expansion

Cite this report

Marlvel.ai. “TV Program India • TV Guide (IN) Intelligence Report.” Updated May 20, 2026. https://marlvel.ai/apps/tv-program-india-tv-guide-in

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