Report updated May 25, 2026
TV 편성표
For korean television viewers who require a consolidated schedule across terrestrial, cable, and satellite networks.
TV 편성표 is an established utilities app that is completely free.
What is TV 편성표?
TV 편성표 is a utility app providing consolidated TV schedule listings for Korean terrestrial, cable, and satellite channels.
Users hire this app to quickly check broadcast times across multiple networks in one place, removing the need to visit individual channel websites.
Current Momentum
v1.0 · 122mo ago
Zombie- No updates since May 2016.
- Maintenance-mode status limits growth.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Aggregates TV schedules across terrestrial, cable, satellite, and overseas satellite channels
Provides immediate schedule synchronization for live programming changes
Allows users to save and filter specific channels for quick access
Displays advertisements before the program schedule view
How much does it cost?
- Free with ad-supported interface
Monetization relies entirely on ad-inventory displayed prior to content access.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does CHANG LONG WU make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for TV 편성표?
Where is it available?
Localized markets (1)
How's The Utilities Market?
Market outlook for this category
Available very soon
Which niche is TV 편성표 in?
Explore the full Live Tv Guides niche
Every app in this space — 63 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app serves as a direct functional nemesis by providing comprehensive TV scheduling and personalized watchlists, mirroring the core utility of the target app.
Differentiators
- Massive user base and high rating count create a significant barrier to entry for new competitors.
- Advanced quick watch links provide a frictionless path from schedule discovery to immediate content consumption.
- Frequent updates and active maintenance ensure higher reliability compared to the target's stagnant release cycle.
Head to head
The target must pivot toward community-driven features or hyper-local content partnerships to differentiate from the nemesis's superior scale and polish.
Contenders(4)
This app competes by offering a similar regional TV listing utility, though it is currently hampered by low engagement and infrequent updates.
Differentiators
- Minimalist feature set focuses strictly on basic listings, avoiding the bloat found in larger guide apps.
- Low barrier to entry for the target to capture market share through superior UI/UX design updates.
This contender offers a more robust feature set than the target, specifically regarding offline access and proactive program notifications.
Differentiators
- Offline compatibility allows users to browse schedules without an active data connection, a key utility gap.
- Proactive program commencement alarms drive higher daily active usage compared to the target's passive browsing model.
- Zero-registration access removes friction during the onboarding process, leading to higher initial conversion rates.
This app competes by providing a multi-language interface and program reminders, challenging the target's utility-focused value proposition.
Differentiators
- Multi-language interface support broadens the potential user base beyond native speakers of a single region.
- Integrated program reminder system creates a sticky user experience that encourages daily app interaction.
This app is a strong contender due to its automated update capabilities and offline access, which directly address the target's manual refresh limitations.
Differentiators
- Automated program updates ensure data accuracy without requiring manual user intervention or constant refresh cycles.
- Offline access capabilities provide a reliable experience for users in areas with unstable internet connectivity.
- Program start notifications act as a powerful retention hook that keeps users returning to the platform.
Same space(3)
This app occupies the same entertainment utility space by focusing on content library management and international media access.
Differentiators
- Curated content library management allows users to organize their viewing habits beyond simple schedule lookups.
- International selection features cater to a global audience, contrasting with the target's strictly local focus.
This app competes for user attention in the media utility category by combining live streaming with administrative content tools.
Differentiators
- Live media streaming capabilities provide immediate value that exceeds the target's static schedule-only information.
- Institutional content integration builds a unique brand identity that fosters stronger user loyalty over time.
This app is a direct competitor for screen time, offering live streaming and on-demand content that renders static guides less essential.
Differentiators
- Direct live TV streaming integration eliminates the need for users to switch between guide and player.
- On-demand content library provides a modern viewing experience that makes static schedule apps feel obsolete.
Compare TV 편성표 against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for TV 편성표
Strengths to defend, gaps to attack
Core Strengths
- Localized focus on Korean terrestrial and satellite channels provides superior relevance for the domestic market
Critical Frictions
- Stagnant release cycle since 2016 prevents integration of modern notification or streaming features
- Monetization relies entirely on ad-inventory with no premium tier
Growth Levers
- Integration of push notifications for program start times could capture retention loops
Market Threats
- Live-streaming apps like ThaiTV render static schedule guides obsolete by allowing immediate content consumption
What are the next best moves?
Ship push notifications for program start times because competitors use them as a primary retention hook → increase daily active usage
Competitors like TV Listings Australia use proactive alarms to drive higher daily engagement than the target's passive model.
Trade-off: Pause the UI redesign sprint — retention-driving features are higher priority for stabilizing the user base.
A counter-intuitive read
The app's lack of updates is its primary risk, yet the minimalist, ad-supported utility model remains a viable, low-overhead play if the developer shifts to a maintenance-only posture.
Feature Gaps vs Competitors
- Offline access (available in TV Listings Australia but absent here)
- Proactive program notifications (available in TV Listings Australia but absent here)
- Live streaming integration (available in ThaiTV but absent here)
Key Takeaways
The app provides necessary local utility but lacks the active development required to compete with modern media hubs, so the PM should prioritize adding notification-based retention loops to prevent further user attrition.
Where Is It Heading?
Declining
The market for TV guides is consolidating around apps that offer integrated streaming and proactive notifications. TV 편성표 is currently exposed due to its stagnant development, and without a shift to active feature investment, it will continue to lose relevance to more dynamic competitors.
The lack of updates since 2016 signals a maintenance-only posture, which allows competitors with active 2-week release cadences to capture market share.
The absence of proactive notifications creates a churn risk as users migrate to apps that provide automated alerts for favorite programs.