Ugly vs its rivals

Side-by-side comparison against Ugly's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Ugly
This App
INMOST
Contender
Core Identity
DeveloperPlug In DigitalPlaydigiousChucklefish LimitedThekla, inc.PlaydigiousHempuliPlaydigiousustwo games
CategoryGamesGamesGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.4 / 54.4 / 54.9 / 54.0 / 54.4 / 54.7 / 54.8 / 54.8 / 5
Ratings Count381,95061357121635311,90713,941
PriceUSD4.99$2.99Free$9.99$6.99$6.99$8.99$3.99
Release DateJan 23, 2024Dec 12, 2023Oct 28, 2025Sep 21, 2017Nov 8, 2018Jun 22, 2021Jul 17, 2019Apr 3, 2014
Last UpdatedJan 23, 2024May 13, 2026Jan 19, 2026Jan 2, 2026Feb 10, 2020Feb 10, 2026Dec 5, 2025May 8, 2025
Sentiment & Reviews
Sentimentpositivenegative-mixed--excellentpositive
Score85/10025/100-48/100--85/10075/100
Praises
  • Mirror-based puzzle mechanics provide a unique and intellectually stimulating experience for platformer fans
  • Engaging horror puzzle gameplay provides a high-quality atmosphere for dedicated fans
-
  • Engaging Content
  • Visual Quality
--
  • Addictive core gameplay loop provides high replay value for both casual and veteran players
  • Visual design and atmospheric audio create a soothing, high-quality puzzle experience for players
Complaints
  • High-precision jumping requirements during boss encounters create significant frustration for players lacking fast reflexes
  • Frequent application crashes during gameplay sessions prevent completion of levels and chapters
-
  • Excessive Advertising
  • Technical Stability and Performance
--
  • Inconsistent touch controls and lack of custom button placement hinder precise movement during intense combat
  • Technical instability and freezing during chapter transitions disrupt the flow of gameplay
Requests
  • Skip functionality for boss encounters to allow players to continue the narrative without high-reflex requirements
  • Expanded support for tablet devices to remove letterboxing and improve interface scaling
----
  • Customizable control layouts to allow for fixed joystick placement and personalized button configurations
  • Additional levels or expanded content to extend the longevity of the puzzle experience
Strategic Intel
Strengths
  • Mirror-swapping mechanic creates a distinct puzzle-solving logic
  • Text-less environmental storytelling lowers localization barriers
  • Artistic direction and sound design create a high-fidelity atmosphere
  • MFi controller support reduces friction for high-intent gaming segments
-
  • Unique non-verbal puzzle design
  • High volume of unique, non-repetitive content
  • Strong visual and atmospheric fidelity
  • Established PC IP with 1.6M+ sales
  • Unique, high-quality hand-drawn art style
  • Premium, ad-free monetization model
-
  • High-fidelity combat mechanics function as a retention moat for core gamers
  • Premium ad-free experience sustains brand loyalty against F2P competitors
  • DLC expansion strategy drives long-term revenue per user
  • Iconic minimalist visual language sustains long-term brand recognition
  • Meditative, ad-free UX creates a high-barrier-to-entry for ad-supported competitors
  • Reactive audio-visual design reinforces premium positioning
Weaknesses
  • High-precision boss encounters drive player churn
  • Inconsistent touch controls on mobile devices
  • Lack of brightness settings for dark environments
  • Frequent application crashes prevent level completion
  • Progress loss forces content repetition
  • Unresponsive touch controls hinder movement
-
  • Technical bugs (freezing and audio lag)
  • Inconsistent monetization/ad experience across platforms
  • High price point for the mobile market
  • Limited social media engagement
  • Lack of recent content updates
  • High price point for casual mobile market
-
  • Inconsistent touch control precision hinders high-difficulty runs
  • Technical instability in specific biomes causes unfair player deaths
  • Lack of manual input toggles creates friction on tablet devices
  • Chapter-transition crashes in the latest release erode the user experience
  • Short content duration (approx. 1 hour) limits long-term LTV
  • Negative sentiment from corporate labor controversies impacts brand perception
Pricingpaidpaidfreemiumpaidpaidpaidpaidpaid
MomentumZombieMaintenanceIntense--ActiveMaintenanceMaintenance
Update Cadence2 versions, ~659d avg5 versions, ~208d avg3 versions--5 versions5 versions, ~188d avg2 versions, ~298d avg

Compare Ugly head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Ugly, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0